Vanity Republic is an innovative web-oriented application for sharing multimedia content and socializing around it. The difference from the existing social networks is that people can't delete things they've uploaded. And a lifetime of each shared media piece depends on its popularity, thus turning sharing images into a competition.

1. Vanity Republic
Project
Vanity Republic
Project

2. SummarySummary
Vanity Republic is an innovative web-oriented application for
sharing multimedia content and socializing around it.
The difference from the existing social networks is that
people can't delete things they've uploaded. And a lifetime
of each shared media piece depends on its popularity, thus
turning sharing images into a competition.

3. About usAbout us
We are animals at getting things done, and are doing
this because we are eager to create a perfect virtual world
for other creators.
We originate from video game industry. You are reading this pitch very likely because we want to
work together with you.
For the first prototype we used Django/Python for backend and HTML/JavaScript for frontend,
which might not be the final choice. Besides it, we have a more detailed design document, layout
sketches, planning for the future acquisition campaign, and an endless source of improvement
ideas in our mind palace :)

4. ReferencesReferences
Content vanishing over time
However, /TEMP is oriented on typical Japanese teenagers. It is shaped like
an old image-board and has a lot of barely legal content and no abuse reporting.
While what we want is to hit the mass market. /TEMP utilizes parent website
community as an acquisition base. We need much stronger SNS support
and are going to invite early adopters manually.
Social networking, content feeds, UI
Instagram Deviant Art Facebook Pinterest Vimeo iOS7

5. VocabularyVocabulary
Republic, Vanity Republic — the whole system.
Unit — a content piece, a contribution, a publication, a post in Vanity Republic. Unit can be an
image, a video, a sound, a text — any creative product.
Publishing (Uploading, Contributing), Commenting, Tagging... — actions available with units.
Lifetime — a period of time when a unit stays in the Republic. After being uploaded, each unit gets
starting 24 hours and when its lifetime ends, it will be authomatically deleted. However,
theoretically people can endlessly continue the lifetime of any unit by commenting it.
Citizen — an authorized user. Citizens can both be contributors (publish units) and commenters.
After a citizen uploads a unit, he can't delete or edit it, only add more tags. When a citizen
comments a unit, he thus extends its lifetime for 1 hour per character. Exeption is commenting his
own unit, which is allowed but will not extend its lifetime.
Feed — statistically organized river of units. When entering the Republic, everybody sees the feed
and can fish in its flow looking closer at units of their interest.

6. Data modelData model
Citizen Unit
Timer
Chat
Other
units
contribute
comment in
Feed
Other
citizens
follow
tag
group (into)
depends on
affects *edit
profile,
authorize
SNS
* Unit disappears
when its lifetime is up
— based on a
continuosly counting
down timer.
browse
(feed)

7. Core ValuesCore Values
Touch-screen oriented UI,
simple, minimalistic and
dynamic at the same time.
Utilizing tap&release,
tap&hold, tap&scroll but not
more complex gestures.
Following present-day
graphical design trends:
thin lines, saturatied colors,
invisible skeuomorphism:
flat pixels, but complex
gradients imitating reflection
on the water or sunset sky.
Following present-day
information design trends:
incorporating different kinds
of media content in
statistically driven feeds with
reduced commenting, but
full SNS support.

8. Visual style referencesVisual style references
Drei Monument Valley David OReilly 3DAR
Super Hot IOS 7 (or maybe 8?) Vimeo

9. Frontend flowFrontend flow
Landing page Units
Upload new unit
Sign-in
Sign-up
+ Secondary
pages, e.g. Settings,
Terms & Conditions
Apply filters
(e.g. Search)

10. Landing pageLanding page
Most of the site modes
are feeds that consist of
diverse content blocks.
Each feed matches
specified criteria, e.g.
new arrivals, long-livers
or units that have the
smallest lifetime and will
vanish soon.
Landing page feed
contains links to all other
site modes, which
basically are filters
applied to this feed.
Header
First visit
greeting
Live Feed

11. Statistically distributed feedStatistically distributed feed
Generally the feed consists of 4-5 columns filled with blocks of following types: content units (1),
tags (2), menu + SNS vidgets (3) and banners (4). Taping on a unit opens the unit page.
3
3
1
1 1
1
4
2
2

12. Statistically distributed feedStatistically distributed feed
All blocks occur in the feed with different probability and according to certain rules:
Item type Chance to appear on
16x9 screen in a column
Special rules
Content unit ~ 80%
(most of the information)
Units with the biggest lifetime appear in wide columns. The
more lifetime — the higher its position in the column.
Units with the smallest lifetime go to the top of thin columns.
Tag ~ 5% Most popular tags appear on top of the feed.
Up to 3 tags can appear together.
Menu and
Social buttons
~ 5%
(this means to be visible
on one screen each 4-5
fullscreen scrollings)
Top left block of any feed — is always a menu.
There is NO 'scroll to the top' button. The feed is approached
as an endless information flow that can be browsed from any
place. And menu can appear in it more than once.
Banner ad ~ 10% Top 2 blocks of a column (before scrolling) should not be ads.

13. Unit page overviewUnit page overview
The interface allows
citizens to interact
with a unit in all
ways available,
without leaving the
page and regardless
of unit content type
Timer
depending
on the chat
on the right
Cover
Image
Following
Tags
Reporting
Abuse
SNS Sharing

14. Social functionsSocial functions
Besides commenting, more actions are associated with each unit:
Following/unfollowing the contributor of the unit. If I follow someone this
means he is added to my 'favourite' list. I can see all contributors I follow in certain
filtered feed.
Reporting abuse. Works democratically: if a unit gets N reports of authorized
citizens, time will stop for it, and it will be hidden from the feed and sent to
moderation again.
Tagging. Not only the author, but also other citizens can add tags to any unit. Tags
are limited to 12 symbols and can't contain spaces. 'Bad words' should be filtered.
SNS Sharing. Social buttons work in the 'share this item on my wall' mode.

15. Innovation
There are a lot of people around talking that social networking has reached the plateau of its
evolution S-curve, thus creating a niche for the a new product. Vanity Republic is designed to be
just enough innovative to bring the difference, and at the same time it should not compete with
existing SNS, but co-exist and utilize their viral base.
Following trends
Messages become shorter, computers smaller and information more accessible.
We don't only go with this flow, but consciously choose the direction to a more organic, self-
disposing multimedia, free from the inertia of thinking and outmoded technical formalities.
And we put 'appreciating the efforts' at the forefront, because it is the incentive driving
the world of people highly engaged in social networking.
Why we believe this project is doomed to success?Why we believe this project is doomed to success?

16. Thank you for reading!Thank you for reading!
Contact me: christign@gmail.com, skype — adventurais (Kristina Ignatova)