1. As the heart and soul of ALEX AND ANI, CEO,
Founder and Creative Director, Carolyn Rafaelian, creat-
ed Charity by Design, which serves as a unique division
focused solely on giving and making the dreams of charita-
ble organizations come true. Charity by Design empowers
non-profit organizations both on a national and local scale
to reach their goals by sharing their mission through the
power of positive energy and creative design.
Carolyn creates customized symbolic charms that
capture the essence of a charity, making it more accessi-
ble to the public while raising awareness and funds. A
portion of proceeds are donated directly to non-profit or-
ganizations who strive to enhance the quality of lives on
Earth. By allowing consumers to enter the charitable world
through their purchases, we believe a new generation of
philanthropists will emerge.
(Ç)PASS
IT
ON
POSITIVE ENERGY+
+

2. CREATE YOUR OWN
(+) PASS IT ON
Wherever you are in the world today, post it! Upload your personal photo
to our website, your Facebook, Instagram, Tumblr & Twitter! Hashtags:
#charitybydesign, #positivity, or #passiton
Its a win - win! The cost of this one of a kind bracelet will be donated to a non-profit organi-
zation to help their company improve lives everyday. By creating this unique charm bangle
bracelet you are helping better someone’s life!
+
ALEX AND ANI products are infused with positive energy. Ancients referred to
this precious energy as “chi” and “prana,” whereas modern science refers to it as
vital force. It is the natural energy that supports life.
DESIGN YOUR OWN UNIQUE CREATION HERE & show off the
generousity and positivity you just helped spread!

3. (Ç)
CHOOSE FROM OUR STARTER STYLES
The Sunflower Gem
Representing “New Beginnings” such as your
addition to positivity in our world. Spread your
positivity by wearing this bracelet $15.00
Add your choice of any two charms for $5.00
The Heart of the Land Gem
This expandable wire bangle holds the
American flag in a heart shaped pendant.
Showing your pride and generousity you
have devoted to your country $15.00
Add your choice of any two charms for $5.00
+
++

4. (Ç)
An innovative thinker, spiritual enthusi-
ast, and person of integrity, Carolyn Rafaelian
is undeniably making her mark. As the founder,
Creative Director and CEO of ALEX AND ANI,
Rafaelian has harnessed her strong business
sense and divine artistic vision to grow a compa-
ny that she refers to as a way of life. Named Ernst
& Young’s New England Entrepreneur of the Year
and SBA RI Small Business Person of the Year
in 2012, Rafaelian is a force of positive energy
building a company with a conscience. A guiding
light and perpetual inspiration, Rafaelian is living
proof that anything is possible with hard work
and a little positive energy.
Carolyn Rafaelian
PASS
IT
ON+
+

5. (Ç)PASS
IT
ON
As the heart and soul of ALEX AND ANI, CEO, Founder and Cre-
ative Director, Carolyn Rafaelian, created Charity by Design, which
serves as a unique division focused solely on giving and making the
dreams of charitable organizations come true. Charity by Design empow-
ers non-profit organizations both on a national and local scale to reach
their goals by sharing their mission through the power of positive energy
and creative design.
Carolyn creates customized symbolic charms that capture the es-
sence of a charity, making it more accessible to the public while raising
awareness and funds. A portion of proceeds are donated directly to
non-profit organizations who strive to enhance the quality of lives on
Earth. By allowing consumers to enter the charitable world through their
purchases, we believe a new generation of philanthropists will emerge.
POSITIVE ENERGY+
+

6. CREATE YOUR OWN
(+) PASS IT ON
Wherever you are in the world today, post it!
Upload your personal photo to our website,
your Facebook, Instagram, Tumblr & Twitter!
Hashtags: #charitybydesign, #positivity,
or #passiton
Its a win - win! The cost of this one of a kind bracelet will be donated
to a non-profit organization to help their company improve lives ev-
eryday. By creating this unique charm bangle bracelet you are help-
ing better someone’s life!
+
ALEX AND ANI products are infused with
positive energy. Ancients referred to
this precious energy as “chi” and “prana,”
whereas modern science refers to it as vital
force. It is the natural energy that supports
life.
DESIGN YOUR OWN UNIQUE CREATION HERE & show off the
generousity and positivity you just helped spread!

7. (Ç)
CHOOSE FROM OUR STARTER STYLES
The Sunflower Gem
Representing “New Beginnings” such as you
addition to positivity in our world. Spread your
positivity by wearing this bracelet $15.00
Add your choice of any two charms for $5.00
he Heart of the Land Gem
This expandable wire bangle holds the
American flag in a heart shaped pendant.
Showing your pride and generousity you
have devoted to your country $15.00
d your choice of any two charms for $5.00
+
++

8. (Ç)
An innovative thinker, spiritual enthusi-
ast, and person of integrity, Carolyn Rafaelian
is undeniably making her mark. As the founder,
Creative Director and CEO of ALEX AND ANI,
Rafaelian has harnessed her strong business
sense and divine artistic vision to grow a compa-
ny that she refers to as a way of life. Named Ernst
& Young’s New England Entrepreneur of the Year
and SBA RI Small Business Person of the Year
in 2012, Rafaelian is a force of positive energy
building a company with a conscience. A guiding
light and perpetual inspiration, Rafaelian is living
proof that anything is possible with hard work
and a little positive energy.
Carolyn Rafaelian
PASS
IT
ON+
+