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Final Calais For ONA


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Calais Presentation for the Online News Association 9.12.08

Published in: Technology, Business
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Final Calais For ONA

  1. 2. Introducing Calais <ul><li>A Thomson Reuters initiative designed to make content interoperable on the Web </li></ul><ul><li>A free API that anyone can use </li></ul><ul><li>An easy way to automatically metatag the people, places, facts and events in your content </li></ul>
  2. 3. Why metatagging matters: <ul><li>We’re still suffering from information overload </li></ul><ul><li>Web 2.0 doesn’t make it easier to find the information you need when you need it </li></ul><ul><li>Metatagging makes it easier to sort and filter content for both ‘push’ and ‘pull’ systems (search, RSS feeds, timely & targeted delivery, etc.) </li></ul>
  3. 4. The market for tagged content is here <ul><li>Semantic apps are being built by some of today’s hottest start-ups </li></ul><ul><li>Metadata is the de-facto ‘lingua franca’ of the content ecosystem </li></ul><ul><li>Publishers seek a simple way to make their content available ‘Web-wide’ </li></ul>
  4. 5. How it works <ul><li>The Process </li></ul><ul><li>Calais accepts unstructured text and uses sophisticated NLP and machine learning techniques to return intelligent metadata </li></ul>
  5. 6. Calais progress to date <ul><li>Launched in late January, 2008 </li></ul><ul><li>Already, 5,700 developers have joined </li></ul><ul><li>Approx. 1 million content ‘transactions’ per day </li></ul><ul><li>Delivered three major update releases </li></ul><ul><li>Lots of interesting apps </li></ul><ul><ul><li>The Mail & Guardian Online ( ) </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  6. 7. Quick tagging demo
  7. 8. Self Organizing Content <ul><li>If I (automatically) know the topics, people, places, events in my content </li></ul><ul><li>I can (… with a little technology) </li></ul><ul><ul><li>Automatically create topic hubs and more like this functionality </li></ul></ul><ul><ul><li>Organize inbound content to the appropriate sections of my site </li></ul></ul><ul><ul><li>De-duplicate content </li></ul></ul><ul><ul><li>Enhance search and navigatio n </li></ul></ul>
  8. 9. Example: The Mail & Guardian Online, South African Newspaper <ul><li>Using Calais to metatag new and historical articles, and: </li></ul><ul><ul><li>Build an index or topics A-Z </li></ul></ul><ul><ul><li>Pull out automatic related articles or pictures </li></ul></ul><ul><ul><li>Create news alerts on companies or people </li></ul></ul><ul><ul><li>Pull up maps for the countries named in articles </li></ul></ul><ul><ul><li>Predict readers’ interests based on browsing habits </li></ul></ul><ul><ul><li>Create tag clouds, showing popular subjects, people, etc. </li></ul></ul>Using Calais to optimize search and navigation; drive consumer engagement
  9. 10. Example: Gist - today’s news filtered by people, places & events GIST uses Calais to prioritize stories, rank newsmakers & reveal trends / reader demand. It automatically aggregates multiple news sources and slots them into topic.
  10. 11. Three easy ways to get started <ul><li>1. Use Calais to automatically tag your archives </li></ul><ul><ul><li>= improved search & navigation </li></ul></ul><ul><li>2. Use Calais to drive alerts or feeds based on events, not just keywords </li></ul><ul><li>= timely alerts on events your readers care about </li></ul><ul><li>3. Use the Calais toolkit of end-user ready applications! </li></ul><ul><li>= no coding required; get immediate benefits </li></ul><ul><li>Three modules make it easy for Drupal users to automatically tag content </li></ul><ul><li>Generate rich semantic metadata </li></ul><ul><li>Deliver a simple key for integration into the larger content ecosystem </li></ul><ul><li>Calais Tagaroo is for bloggers on the platform </li></ul><ul><li>Calais Marmoset creates metadata for Yahoo! SearchMonkey </li></ul>
  11. 12. Thank You! Thomas Tague, Calais Initiative Lead VP Solutions, ClearForest, a Thomson Reuters Company