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Presentation psusa trends 2012 modified
- 2. trendEra In Accountability A New trend EYES ON expansion across better more media is resulting in greater accountability in Measurement delivering audience metrics what this means A movement from Proof of Posting to Proof of Performance VAIs
- 3. trend is King Context trend New contextually aware technologies are allowing advertisers to not only collect, but also predict and optimize messaging by gender, mood and gesture what this means OOH is providing a new level of accountability, efficiency and insight into ROI
- 4. trendis King: Kraft Facial Recognition Context
- 5. trend & Scale Content trend The success or failure of commercial engagement is underpinned by provision of relevant information rather than pure branding what this means Expansion of digital networks has finally provided OOH consideration as a viable content channel with its flexibility in messaging and capacity for scale
- 6. trend Smart World Fast Moving trend The adoption and capabilities of new digital gadgets enables people to move more freely with a single device, and in turn has expedited the conversion to a more digital OOH media landscape what this means As the connector to mobile lifestyles OOH is moving from Opportunity To See to Opportunity To Connect as a metric for success
- 7. trend O-Commerce trend NFC-enabled mobile handsets are projected to increase the penetration of O-commerce with over 700 million handsets predicted to be in market by 2016 what this means OOH Platforms are moving beyond an interface for triggering purchase consideration, to actually facilitating the transaction converting OOH to POS
- 8. trend O-Commerce: Tesco
- 9. trendHome Space Out of trend New applications of AR enable advertisers to engage in a variety of environments with or without OOH infrastructure as its base what this means An intelligently planned AR campaign that fits in to peoples’ lives making things more convenient or more fun can convert an out of home space into a user experience expanding OOH beyond recognizable boundaries
- 10. trendHome Space: Disney AR Out of
- 11. trendHome Space: Airwalk Out of
- 12. trend Playtime trend Games are the second-most popular internet activity after social networks, ahead of email what this means Brands are embracing venues offering dwell time as ideal spaces for deploying gaming to engage consumers OOH at moments of http://www.youtube.com/watch? v=kEDMIwHLRyg relevance with time to spare
- 13. trend Disney Cruises Playtime:
- 14. trend Courtyard by Marriott Playtime:
- 15. trendTime Spring trend OWS - Signage and technology are being used to spread the word and engage a public locally and globally, occupying space and share of mind what this means Connected OOH media provides the opportunity for brands to not only speak to their audience, but also allows their audience to speak back, actively occupying space and mind
- 16. trend Space A Better World A Greener trend The OOH advertising industry is taking a number of steps to reduce its carbon footprint what this means New and innovative ways are emerging for brands to effectively recycle OOH materials into alternative solutions in line with brand initiatives or charitable associations
- 17. trendSpace: Billboard Vinyl Recycling A Greener
- 18. trend Buzz Hyperlocal trend Hyperlocal is the buzzword of the day with the increasing popularity of 4 Square, Groupon Now, Facebook Places, Google search and other localized social media providing a low cost per target, customized promotions, and the potential to deliver more effective ROI what this means OOH is building further momentum as the ambassador for developing local connections
- 19. trend HyperlocalBuzz: McDonalds Interactive
- 20. trend of Society Acculturation trend Ethnic minorities now represent $2.5 trillion in buying power growing on pace with rising populations what this means Traditional demographics no longer suffice. Specialist teams are becoming integral to understanding the multicultural media landscape and acculturation of various segments, which affects the way a brand communicates and connects with these audiences
Editor's Notes
- A new KPMG study suggests that 52% of digital users said they would be willing to let their usage patterns -- and even their personal information -- be tracked by advertisers, if this resulted in free access to content or lower product costs. The study also shows that 43% are willing to receive advertising in exchange for lower fees of service. As many privacy researchers have pointed out over the years in these studies, exactly how the questions are posed, and which attitudes are measured can affect outcomes markedly. Length of relationship with a company, platform and even product category likely become variables in people’s willingness to make the data-for-value exchange with advertisers or publishers. Consumers who are ritualizing online shopping are in the best position to understand the ways in which the data exchange can help them. An educated consumer may be data’s best customer.
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- http://www.youtube.com/watch?v=4erNe_NpdyE
- Mickey Mouse Brings… video
- The Airwalk Invisible Pop-up store video
- Disney Cruise Cam in Cinema video
- Courtyard by Marriotthttp://www.youtube.com/watch?v=kEDMIwHLRyg
- Occupation: Place brands, products, ideas and causes directly in front of teens, in the spaces and places where they spend their time. With all the hype over media occupation, comes an even greater need for content, creativity and opportunities for connectivity that let brands not just take over in terms of media, but in terms of engaging
- http://www.youtube.com/watch?v=6EJ4i8QPtQs&feature=related
- The Home Depot ran a LOCAL manhattan program where they updated the street level Digital Urban Panels with locally relevant Home Depot deals
- http://www.youtube.com/watch?v=CIzLd8zRwXw
- 62% of all Hispanics in the United States in 2009 were born in the U.S. This figure represents a seismic shift in the way most people — particularly marketers — think about Hispanics. Every year 50,000 Latinos are turning 18yo.