Come join the best avenue to expand your Brand, Concept and Business. Mobility will take you to your clients. For more details contact us at kris@truck-a-licious.com

1. BY: HAGGIES GENERAL TRADING FZE
MOBILE
BUSINESS
PROFILE
CONFIDENTIAL AND COPYRIGHT

2. TRUCK-A-LICIOUS /201700
Truck-A-Licious, is a division of Haggies General Trading, whom give support in Operations,
Supplies, Marketing and Government Services for Mobile Entrepreneurs. Services include; Trade
Licenses, Government Approvals, Event and Location sourcing, Concept Development, Logo and
Branding Design, Fabrication, as well as the Procurement of Vehicles, Equipment, Food & Non-Food
Supplies. We have entered into a diverse array of activities in quality products at competitive prices,
backed by exceptional customer service. We deal in new and used vehicles (commercial and
non-commercial), equipment and supplies needed for mobile businesses, food trucks and mobile
marketing solutions, including restaurant and business fit-outs.
We are involved in supply and support to both private and public sectors in the following markets:
WHAT WE DO
HAGGIES GENERAL TRADING FZE, is a successful Trading, Fabricating
and Sourcing company, with a team whom have extensive knowledge
and experience in Operational, Management and CEO roles. The company
works closely with reliable suppliers, quality manufacturers and private
entities to meet the challenges of current business trends, resulting in our
clients achieving their taste of success.
HAGGIES GENERAL TRADING FZE,
was founded in Dubai, United Arab
Emirates by Owner and CEO, Kris
Haggie in 2017. Kris Haggie has
accomplished years of experience
within the Middle East region and US,
regarding all aspects of the F&B
industry, as well as experience in
fabricating and customizing of all
vehicles used for Mobile Businesses,
Food Trucks and Marketing.
FOUNDER
AUTOMOTIVE INDUSTRY
TRANSPORT INDUSTRY
KITCHEN EQUIPMENT
GENERATORS
F&B SUPPLIES
PROCUREMENT
BUSINESS SUPPLY
FABRICATION WORKSHOP
IMPORT & EXPORT
GOVERNMENT APPROVALS
TRADE LICENSE SETUP
CONSULTATION & EVENTS

3. VISION & MISSION
Client Value Creation
Our biggest priority as an general trading
organization as well as a business & financial
consultant is to bring forth value to our clients in
terms of negotiation, product quality and pricing.
We believe that value creation is an essential part
to client satisfaction and business success.
Trustworthiness &
Transparency
Communicating honestly and creating
relationships is a big part of who we are. We
believe that trustworthiness and transparency
are vital elements in retaining and creating
successful future business relationships.
Integrity
We abide by the rules and regulations of business
society. We believe that communicating ethically
and morally towards our customers is essential to
corporate growth and strength.
Innovation
Responding innovatively to difficult solutions is
what sets us apart from our competitors. We
believe that this helps us gain a fresh new
perspective to problem solving.
Our success is intimately linked to our professional and technical capabilities,
along with our team of highly committed, skillful and goal driven staff. In addition,
we are supported by our suppliers and manufacturers from USA, Middle East and
Europe, who give us access to a wealth of knowledge and products. We guarantee
quality products and provide the best support available in the market.
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FOOD
TRUCKS

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More Food Trucks are being spotted over the cities and offer us a variety of creative food concepts. UAE’s market has evolved and is fully
prepared to revolutionize Mobile Catering such as Food Trucks. We desire to bring in our many years of experience and thus enrich this
colorful boom with all of our expertise – after all, high-quality and creative food concepts also deserve high-quality and creative vehicles such
as the Stepvans, Boxed type, Van type, School Buses and Double-Decker Buses.
FOOD ON WHEELS
FOODTRUCKS

6. STEPVAN TRUCK
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FOODTRUCKS
The American Stepvan is one of first vehicle which had been converted into a Food
Truck. Stepvans are widely available in used and new models. The Stepvans are
usually from the makes of Ford, Freightliner or Chevy (older models). It is available
in length of 14ft, 16ft, 18ft and 20ft cargo space.
- Stepvan Type is available in Make(s): Ford // Freightliner // Chevy
- Kitchen Space Overall Length: 14ft // 16ft // 17ft // 120ft

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FOODTRUCKS
BOX TRUCK
The Box type Mobile Food Trucks are custom made on the chassis of Hino, Iveco and
Isuzu. The vehicles combine the latest technology with a sensational design. These
Box type Mobile Food Trucks can have a kitchen space of 3 meter length up to 7
meter according to our client’s request.
- Box Type available in: Hino // Isuzu // Iveco
- Kitchen Space Overall Length: 3 meter // 4 meter // 5 meter // 6 meter // 7 meter

8. VAN TRUCK
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FOODTRUCKS
The Van type Mobile Food Trucks are available in makes of Peugeot Boxer,
Mercedes-Benz Sprinter and Iveco Daily. The vehicles combine the latest technology
with a sensational design. These Van type Mobile Food Trucks can have a kitchen space
of up to 4.5 meter.
- Van Type available in: Peugeot Boxer // Mercedes-Benz Sprinter // Iveco Daily
- Kitchen Space Overall Length: 4.5 meter

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FOODTRUCKS
VINTAGE TRUCK
The Vintage type Mobile Food Trucks have made an appearance on the Street Food
scene within the last few years. Its popularity has grown massively, you’ll always find
a Vintage Food Truck at most Food Festivals. These Vintage type Mobile Food Trucks
can have a kitchen space of up to 3.4 meter. The Citroen HY and VW Kombi are
available in original with or without engine, or as replica with an Electric engine.
- Vintage Type available in: Citroen HY (original or replica) // VW Kombi (T1-T2)
- Kitchen Space Overall Length: 2.4 meter // 3 meter // 3.4 meter

10. SCHOOL BUS
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FOODTRUCKS
If your looking for something that will make an immediate impact at any event, a
Mobile School Bus is a great way to launch your concept in the market. We can
convert the School Bus to a full kitchen or half kitchen & half dine-in area for your
customers. These School Buses can have a kitchen space of up to 10.5 meter.
- School Bus Type available in: Freightliner // Bluebird
- Kitchen Space Overall Length: 8 meter // 9 meter // 10.5 meter

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FOODTRUCKS
DOUBLE-DECKER BUS
A Mobile Double-Decker Bus is the best option to offer a 2-in-1, a commercial
kitchen on the lower-deck which can also serve directly to customers on the
ground-floor and a spacious dine-in area on the upper-deck for your customers.
These Double-Decker Buses can have a kitchen space of up to 10 meter.
- Double-Decker Bus Type available in: Classic (London style) // Modern
- Kitchen Space Overall Length: 10 meter

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FOOD
TRAILERS

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Trailers are probably the most flexible way to provide delicious fast food. Whether this needs to stay on a permanent location or from event
to event, trailers can be towed easily from one location to another without worrying about mechanical issues of the vehicle. We desire to
bring in our many years of experience and thus enrich this colorful boom with all of our expertise – after all, high-quality and creative food
concepts also deserve high-quality and creative vehicles.
FLEXIBLE FROM A TO B
FOODTRAILERS

14. AIRSTREAM
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FOODTRAILERS
There is no other trailer that is as recognizable as an Airstream from its iconic shape
and polished aluminum exterior. Although we can bring in new Airstream Trailers
they can be very expensive which is why there is more value in bring in a second
hand trailer if planning on using it for business purposes. These Airstream type
Mobile Food Trailers can have a kitchen space of up to 10 meter.
- Airstream Trailer Type available in: Original // Replica
- Kitchen Space Overall Length: 23ft // 25ft // 28ft // 30ft // 32ft // 34ft

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FOODTRAILERS
TRAILER
A Mobile Trailer is the most flexible and low-cost type of vehicle in the food business.
It is built from scratch, can easily be towed from location to location and it can be
made in almost any shape and size. These Trailers can have a kitchen space of up to
10 meter or longer if required.
- Trailers Type available in: Horse // Retro
- Kitchen Space Overall Length: any size as per client’s request

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FOOD
CONTAINERS

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Food Containers can be outfitted to fit any food type, ranging from pizza and BBQ to Asian and Mexican. The high-quality equipment added
to each container built provides the customer with the most efficient and effective production capacity. Bring your concepts to us, and we
will build your vision... from the ground up!
PROFESSIONAL FOOD CONTAINERS
FOODCONTAINERS

18. SERVICE-COUNTER CONTAINER
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FOODCONTAINERS
A Service-Counter Container is an easy way to setup and run your daily food
business whether it is on a temporary location or permanent location. These
containers can easily be transported from location to location. These Containers can
have a kitchen space of up to 12 meter or longer if required.
- Service-Counter Container Type available in: New // Used
- Kitchen Space Overall Length: 10ft // 20ft // 40ft

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FOODCONTAINERS
POP-UP CONTAINER
The Pop-Up Container combines clever set-up, assembly and transport solutions
with high-quality finishing. A Pop-Up Container is an easy solution for outdoor food
business and to temporary or permanently replace your existing restaurant. These
Containers can have a kitchen space of up to 12 meter or longer if required.
- Pop-Up Container Type available in: New // Used
- Kitchen Space Overall Length: 10ft // 20ft // 40ft

20. Air Fryer Burner Charbroiler Coffee Grinder Crepe Maker Deep Fryer (Counter-top)
Deep Fryer (Stand-up) Food Warmer Griddle Microwave Milkshaker NSF Blender
The centrepiece of your Mobile Food Unit is the interior furnishing; your daily operation has to run smoothly. Not only must the vehicle be
equipped with the necessary appliances, it must also be optimally adapted to the work flow and easy to clean and maintain. We offer a
possibility to adapt the interior to any kind of catering. We equip the interior comprehensively from the smallest detail, through appliances
to multimedia. During the design process of the interior we take into account not only food being served or products being offered, but also
staff’s comfort. Only after determining requirements of a given kitchen, interior arrangement takes place together with the customer &
fabrication department. Get your kitchen with high-quality appliances in gastronorm sizes with the market's lowest gas / electricity consump-
tion. Lithium batteries and solar system or generator solution can be implemented.
We work with various suppliers that can supply almost any brand in the world as per your choice from mid-level to high-level quality perfor-
mance and durability. The brands for the Cold Line are: Bevair / Turbo Air / True / Technodom / Berjaya / Scandilux / Celcius / Saray / Fagor /
Frigo. And the brand for the Cooking Line are: Roller Grill / Vulcan / Royal Range / American Range / Berjaya / Betro’s Turbo / Daesung / Mareno
/ Gold Medal / Fagor / Royal Kitchen / Alphalux / Giorik / Hotco / Torino / Star.
INTERIOR SETUP
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Toaster Waffle Maker Wok Drink Cooler (Stand-up) Drink Cooler (Under-counter) Freezer (Stand-up)
Freezer (Under-counter) Ice Machine Refrigerator (Stand-up) Refrigerator (Under-counter) *WE CAN CUSTOMIZE ALMOST ANY EQUIPMENT
Rice Cooker Salad Prep Table Salamander Shawarma Grill Soup Warmer Steam Warmer
NSF Espresso Oven Combi Oven Convection Oven Deck Panini Press Pizza Heater

22. 01
CONSULTATION
Schedule a Consultation with our team
and learn more about our services for
your business to reduce risks and
increase your chances of success!
02
CONVERSIONS
With extensive experience in building
and customizing Mobile Business Units,
our team will ensure that your Business
Concept is ready to operate!
03
CONCEPT BRANDING
Our team of creative designers can
design your Mobile Business Concept,
either in 2D or 3D as per your concept
and in guidelines of RTA's policies.
04
TRADE-LICENSE SETUP
We can provide you with your own
Trade License which will allow you to
run your business in the UAE.
05
RTA APPROVALS
We will have your vehicle checked &
passed by RTA with plate number and
vehicle design approval, ready to hit the
roads!
06
LOCATION PERMITS
We can provide you with location
permits for your Mobile Business Unit
almost anywhere in the UAE!
07
EQUIPMENT SUPPLY
We can provide or customize kitchen
equipment and do the fitout in your
Mobile Business Unit as per your
request.
08
SHIPPING
Have us ship your vehicle or product to
anywhere in the world! We will take care
of all the paper work & customs.
09
MAINTENANCE
We offer maintenance service
regardless of whether you require
assistance with defective equipment,
inspections or accident damage.
Our success depends on your success so we will always put your success in front. We support our client’s in any possible way by offering a
one-stop solution. This will let you focus on your business concept. Below are a list of our main services, contact us for any question(s).
SERVICES
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23. Make your Mobile Business Unit unique and ensure that it is perfectly suited to your design and needs by adding accessories. Decorative
promotional items and displays will make your vehicle an eye catcher. A business concept is not complete without delightful entertainment.
Below are some of the main accessories which can be very usefull for your Mobile Business Unit. Below are a few ideas.
ACCESSORIES
VEHICLE VINYL STICKER WRAP TV SCREEN (INDOOR OR OUTDOOR) GENERATOR BUILT-IN (SLIDING)
LED MENUBOARDS SIGNAGE (WITH OR WITHOUT LIGHTING) SPEAKER SYSTEM (INDOOR OR OUTDOOR)
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24. CONTACT US
Please contact us if you would like to discuss
your proposal or have any questions.
E-mail:
info@truck-a-licious.com
Office #211
Apricot Tower,
Silicon Oasis,
P.O. Box 342150
Dubai, UAE
Phone:
(+971) 4-34 999 47
Fax:
(+971) 4-34 999 48
V1 AUGUST 2017
MOBILE
BUSINESS
PROFILE