2. UNITY – GOOGLE.COM
Unity is expressed on this site by the location of all the elements on
the screen. They are located together in the center of the screen.
3. VARIETY – PINTEREST.COM
Pinterest shows variety by allowing viewers to see images of all the items
other members have “pinned.” By doing this variety is added to flow and
layout of the website.
4. BALANCE – WORDPRESS.COM
Wordpress is a good example of the design principle of balance
because the weight of the dark banner across the screen breaks up all
the white space but still pulls it all together.
5. SCALE AND PROPORTION – VANS.COM
The way the image boxes decrease in size as they go down the page
shows an example of scale and proportion throughout the site.
6. RHYTHM – TWITTER.COM
Twitter shows rhythm by the way the layout of “followers tweets” falls on
the page. This layout draws viewers eyes down the page and gets them
to continue reading.
7. EMPHASIS - NIXON
Nixon uses contrast within their site to show emphasis. The contrast
between the lighter image of the man on the stairs and the darker image
of the women is a good example of the design principle emphasis.
8. SIMPLICITY – AE.COM
American Eagle has made their site more simple by having the white
back drop and by having direct links to the main elements of their site
located right on the banner. This makes navigation through the site
much more simple.
