This document lists and describes 5 free data tools that can provide businesses with useful market insights and trends. Data USA provides employment, salary and location data by industry. Census Business Builder contains customer spending, demographic and socioeconomic data. Google Trends allows gauging consumer interest and behavior for marketing strategies. Economic Indicators aggregates economic data into simple industry trends. Data.gov searches thousands of publicly available federal and local datasets.

1. 5 FREE DATA
TOOLS FOR
BUSINESSES
krauseanalytics.com

2. Gain economic insight with
trends and projections for
employment, salary, and more
by location and industry.
DATA USA
01
datausa.io

3. Find detailed market data like
customer spend, demographic
and socioeconomic
characteristics.
CENSUS
BUSINESS BUILDER
02
cbb.census.gov

4. Gauge trends in consumer
interest and behavior to
plan marketing strategies.
GOOGLE
TRENDS
03
trends.google.com

5. IDEA aggregates a ton of
economic data into simple
indicators and trends in your
industry so you can make
decisions about your business.
ECONOMIC
INDICATORS
04
census.gov/economic-indicators

6. Search and access the
thousands of publicly
available datasets from
federal and local agencies.
DATA.GOV
05
data.gov

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