Innovation of canon digital camera

3. products
Photocopy
machine
projectorDSLR
printer scanner Digital
camera

4. Strategies

5. Previous slide text not include in original slide
1: Provide innovative and attractive products and profitable solutions and service
2.Global Technology:
a. Intensify R&D for medical imaging unit and
automated productions robot unit
b. Work towards Three Regional Headquarters management system
through new innovation centers in U.S. and Europe tailoring them to regional needs
3. Training Future Leaders: Cultivate and pass on Canon’s corporate culture through international training
programs in order to develop global human resources
4. Best Manufacturing: make products with high quality and reasonable costs as well as make certain
production tools, materials, technologies, and automated productions systems in-house

7. Idea Generation

8. Idea Screening

9. Concept Development
and Testing

10. Marketing strategy
development
Product development

11. Business analysis CommercializationTest marketing

12. Product Life Cycle Curve
Canon's
ELPH
Sales

16. Geographical Segmentation
Sales of Digital Camera

17. Time Travel(2017-1996)

21. Marketing Strategy
Target market
Market
segmentation
Positioning
Differentiation
01
03
0204
Customer
relationship