Not only does Skyscanner have to grapple with the fast moving world of digital marketing, but also the fast moving nature of our product, as a result we can’t do things conventionally.
We believe that business growth isn’t solely achieved from isolated efforts by a marketing department, commercial team or product engineering focus. We believe that it is achieved by blending these specialisms together in a cohesive approach to our markets. With that in mind we have undergone a transformation in the last two years from a traditional marketing structure to a Lean, Agile, Growth Hacking team – and all the buzzwords in-between.
This presentation was originally given at the Marketing Society Scotland Digital Day 2016 https://www.marketingsociety.com/events-gallery/digital-day-scotland-2016
As a "big stage" presentation is hard to follow without the accompanying speaker, I've included full speaker notes with more detail. These are available in the notes view, or by downloading the presentation.
The content combines much of what has been published on the Skyscanner Growth blog medium.com/@Skyscanner