2. The Tokyo City Branding is one of
the world’s most embedded
brandings yet least studied ones.

3. TOKYO: “JAPAN,S DYNAMO AND
HEART”
•A 10 year plan (“Tokyo’s Big Change”) aimed at improving
and enhancing the city on a number of levels by 2016
•Further strands encompass Tokyo becoming the Cultural hub
of Asia –largely centred on improving its parks and museums
and Attracting people from around the world- through a more
legible public realm and highlighting uniqueness

4. CAMPAIGNS
• CreativeTokyoProject:
creative industries.
Fashion shows, music,
food, and art festivals
• Cool Japan: Promotion of
Tokyo as the
concentration of design,
culture, fashion, film
industries as well as
anime and manga.
• Love Tokyo: Aim for
Tokyo to be a first class
city in a worldwide level.
• Invigoration of Tokyo’s
image for the Olympic
Games of 2020
• The Tokyo Metropolitan
Government with cities
such as London (Tokyo
Days In London)

5. SUMMER FESTIVALS
India Culture Festival
Fuji Rock Festival
Summer Sonic 2013
Rock In Japan
Tokyo Jazz Festival
WINTER FESTIVALS
Tori-no-lchi, Asakusa
Otori Festival
Doburoku Festival (Koami Shrine)
Tori-no-lchi, Meguro