Utilising geo keyword search research for business intelligence

1. 1
The Utilisaition of Google Trends to draw insigh
the level of demand for BI, Cloud Computing, AI
Internet of Things and Big Data in the UK.
Duration: 19-06-2016 – 19-06-2017
KOFO ARE PRESENTS:

2. 2Objective of Mini Research
Objective
Theobjective of this exercise is todemonstratehow using search volumes over a time horizon of 12 months. Insights can begained relating to where demandfor technologies such as BI, Cloud
Computing , AI and Internet of Things is coming from in theUK, some of the keycompetitors, searchedfor by users of the searchengine and the identification of trends in rising topics that areof
interest topotential clients.
Write your Title Here
Google Trends: BI, AI, Cloud Computing, IOT and Big Data
Duration: 19-06-2016 – 19-06-2017

3. 3
0
50
100
150
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Interest Over Time: for the Search Terms “BI”, “Cloud Computing”, “Artificial Intelligence”, “Internet of
Things” and “Big Data” in the United Kingdom.
Business Intelligence: (United Kingdom) Cloud Computing: (United Kingdom) Artificial Intelligence: (United Kingdom)
Internet of Things: (United Kingdom) Big Data: (United Kingdom)
Interest over time
The number represent search interest relative to the highest point on the chart for a
given region and time. A value of 100 is the peak of popularity for the term. A value
of 50 means that the search term is half as popular than a search term with a value
of 100. A value of zero indicates that the search volume was too low to register.

4. 4
0
50
100
150
200
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300
Business Intelligence Cloud Computing Artificial Intelligence Internet of Things Big Data
Interest Over Time: for the Search Terms “BI”, “Cloud Computing”, “Artificial Intelligence”, “Internet of Things”
and “Big Data” in the United Kingdom
England Scotland Wales Northern Ireland

5. 5
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20
40
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100
120
England Scotland
INTEREST IN BUSINESS INTELLIGENCE BY SUB REGION
Ata regional level in theUK,EnglandandScotlandarethe onlyregions withhigh enough search
volumesto register.The searchvolumesoutside Londonweretoolow.
The maximumquerysharein thetime periodspecifiedis normalisedto100 andthe queryshareat
the initialdatebeing examinedis normalisedtobe zero.ThusEnglandwithanindex valueof[100]
is1.72xthesize ofScotlandat[58]

6. 6
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120
business intelligence analyst business intelligence tools what is business intelligence microsoft business intelligence orbis business intelligence fc business intelligence Informa Business Intelligenc
THE MOST POPULAR SEARCH QUERIES RELATED TO BUSINESS INTELLIGENCE CITIES: LONDON
The maximumquerysharein thetime periodspecifiedis normalisedto100 andthe queryshareattheinitial datebeing examinedis
normalisedtobezero.
Thus“Business Intelligence Analyst”with anindexvalue of [100]had[2x]asmanyqueriesrelativeto “Orbis intelligence” index
value of[50]in Londonover thepast12 months.
In Londonit seemsthatpeoplearesearching forBI analystroles, BI toolsandVendorssuch asMicrosoftandOrbisbusiness.

7. 7
15
orbis business intelligence business intelligence analyst
The FastestRisingSearch Terms Relatedto “BusinessIntelligence”Overthe Last 12Months

8. 8
0
20
40
60
80
100
120
England Northern Ireland Scotland Wales
GEO MAP: SUB-REGIONS RANKED BY THE MOST FREQUENT USE OF THE SEARCH TERM “CLOUD COMPUTING”
Ata citylevel in theUK Londonis theonlycitywithhigh enough searchvolumes toregister.The searchvolumes outsideLondon
weretoolow.
The maximumquerysharein thetime periodspecifiedis normalisedto100 andthe queryshareattheinitial datebeing
examinedis normalised tobezero.ThusEnglandwith anindexvalue of[100] is approximately2xthesize ofScotlandat[58]

9. 9
9
0
20
40
60
80
100
120
whatis cloud computing cloud computing definition advantages of cloud computing advantages and disadvantages of cloud
computing
cloud computing international
Ata citylevel in theUK, Londonis theonlycitywithhigh enough searchvolumes toregister.The searchvolumes outsideLondonweretoolow.
The maximumquerysharein thetime periodspecifiedis normalisedto100 andthe queryshareattheinitial datebeing examinedis normalisedto
bezero.Thuswhatis cloudcomputingwithan indexvalue of[100] is2.5 the sizeofScotlandat[40]
GEOMapMost PopularQueries Related totheSearchTerm “CloudComputing”Cities:London

10. 10
0%
10%
20%
30%
40%
50%
60%
70%
80%
advantages ofcloud computing cloudcomputingdefinition
TheFastest Rising Queries Relatedto theSearchTerm“CloudComputing”overthe past12 MonthsCities:London

11. 11
0
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60
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120
England Scotland Wales Northern Ireland
GEO Map: Sub Region Search Frequencyfor keyword "ArtificialIntelligence"
Ata citylevel in theUK, Londonis theonlycitywithhigh enough searchvolumes toregister.The search
volumesoutside Londonaretoolow.
The maximumquerysharein thetime periodspecifiedis normalisedto100 andthe queryshareatthe
initial datebeing examinedis normalisedtobe zero.ThusEnglandwith anindexvalue of[100] is
approximately1,53xthe size ofWales at[64]

12. 12
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60
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100
120
aiartificialintelligence ai what is artificialintelligence artificial intelligence film a.i. artificial intelligence Machine Learning
Geo Map: Most frequentqueries related to the search term “Artificial Intelligence.Cities London
Ata citylevel in theUK, Londonis theonlycitywithhigh enough querysearchvolumes to
register.The searchvolumes outsideLondonweretoolow.
The maximumquerysharein thetime periodspecifiedis normalisedto100 andthe query
shareatthe initialdatebeing examinedis normalisedtobe zero.Thusarticleintelligence
withanindex valueofi[100]is approximately3.33xthe sizeofWales at[30]

13. 13
0
20
40
60
80
100
120
England NorthernIreland Scotland Wales
GEO MAP: SUB REGION SEARCH FREQUENCY FOR THE TERM “INTERNET OF THINGS” IN THE UNITED KINGDOM
Ata citylevel in theUK, Londonis theonlycitywithhigh enough querysearchvolumes to
register.Thesearchvolumes outsideLondonweretoolow.
The maximumquerysharein thetime periodspecifiedis normalisedto100 andthe query
shareatthe initialdatebeing examinedis normalisedtobe zero.Thusarticleintelligence
withanindex valueofi[100]is approximately1,37xthe sizeofWales at[73]

14. 14
0
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60
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100
120
the internet of things what is internet of things whatis the internet of things internet of things definition internet of things devices industrial internet of things
GEO Map: Most Frequent QueriesRelated to the search term "Internet of Things. Cities: London
Ata citylevel in theUK, Londonis theonlycitywithhigh enough querysearchvolumes toregister.The
searchvolumes outsideLondonweretoolow.
The maximumquerysharein thetime periodspecifiedis normalisedto100 andthe queryshareatthe
initial datebeing examinedis normalisedtobe zero.Thustheinternetof thingswith anindexvalue of
[100]is approximately10xthe indexvalue of internetofthingsdevices at[10]

15. 15
0%
10%
20%
30%
40%
50%
60%
What is the Internet What is the Internet of Things
GEO MAP: FASTEST RISING QUERIES RELATED TO THE "INTERNET OF THINGS"
Ata citylevel in theUK, Londonis theonlycitywithhigh enough searchvolumes to
register.The searchvolumes outsideLondonweretoolow.

16. 16
0
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40
60
80
100
120
ENGLAND SCOTLAND WALES NORTHERN IRELAND
GEO MAP FOR THE SEARCH TERM "BIG DATA“ IN THE UNITED KINGDOM
Ata citylevel in theUK, LondonandManchesterare the onlycitieswith high enough querysearch volumestoregister.
The searchvolumesoutside LondonandManchester weretoolow.
The maximumquerysharein thetime periodspecifiedis normalisedto100 andthe queryshareattheinitial date
being examinedisnormalisedtobezero.
ThusEnglandwithanindex valueof[100]is approximately1.92xtheindex valueof internetofthings devices at[52]

17. 17
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40
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100
120
LONDON MANCHESTER
GEO MAP FOR THE SEARCH TERM “BIG DATA” CITIES: LONDON + MANCHESTER

18. 18
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120
big data analytics what is big data big data london big data university big data definition big data technologies big data partnership define big data big data for humans big data ldn
Related Queries to the Search Term "Big Data”
Ata citylevel in theUK, London andManchester were theonlycitieswithhigh enough
searchvolumes toregister.Outsideofthesetwocitiesthe searchvolumesweretoolow.
The maximumquerysharein thetime periodspecifiedis normalisedto100 andthe query
shareatthe initialdatebeing examinedis normalisedtobe zero.Thusbig dataanalytics
withanindex valueof[100]is approximately20xthe indexvalue of big datapartnership
at[5]

19. 19
0%
100%
200%
300%
400%
500%
600%
big data ldn big data for humans big data technologies what isbig data
FASTEST RISING QUERIES RELATED TO THE SEARCH TERM "BIG DATA“ CITIES : LONDON + MANCHESTER
Ata citylevel in theUK, London andManchester were theonlycitieswithhigh enough
searchvolumes toregister.Outsideofthesetwocitiesthe searchvolumesweretoolow.
Bigdataandbig dataforhumanswherethehighest search terms

20. 20
The Utilisaition of Google Trends to draw insights and
the level of demand for Machine Learning and Artifici
Intelligence.

21. 21
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Worldwide Search Volumes For The Search Terms “Machine Learning” And “Artificial Intelligence” July2016 - Jul 2017
Machine Learning: (Worldwide) Artificial Intelligence: (Worldwide)

22. 22
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Volume of Interest for the Search Terms Machine Intelligence and Artificial Intelligence By Country July 2016 - July
2017

23. 23
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Machine Learning: (31/07/2016 - 31/07/2017)
SEARCH VOLUME FOR THE SEARCH TERM MACHINE LEARNING BY COUNTRY JULY 2016 - JULY 2017
China Singapore South Korea India Israel Switzerland Ireland UnitedStates Canada Denmark Taiwan Sweden UnitedKingdom Netherlands Pakistan Australia
Germany Belgium South Africa France Spain Iran Italy Poland Thailand Vietnam Russia Japan Brazil Turkey Mexico Indonesia
Overthe past 12 months China , Singapore, South Korea India and Israel are the countries
with the highest search volumes for the search term “Machine Learning”. Themaximum
queryshare for the period is normalised to 100, and the query share at the initial date being
examineis normalised to zero. Thus China with a query index value of [100] is 5 x the value
of Singapore at [20], and [6.67x] the value of South Korea at [15].

24. 24
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Machine Learning: (31/07/2016 - 31/07/2017)
Search Volume For The Search Term Machine Learning By City World Wide July 2016 - July 2017
Sunnyvale Cambridge San Jose Pittsburgh Gurgaon Bengaluru San Francisco Seattle Boston Seoul Singapore Hyderabad Austin New York Toronto San Diego Chennai Mumbai London Montreal
SunnyvaleCalifornia,andCambridgeUK havetechhubs, thismay insomewayexplainthehighsearchvolumesforthesearchterm“MachineLearning”

25. 25
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Related Queries
Top Related Queries For Machine Learning: (31/07/2016 - 31/07/2017, Worldwide)
python pythonmachinelearning google machinelearning machinelearningpdf deepmachinelearning deeplearning machinelearningdeep learning whatismachinelearning machinelearningalgorithms
machinelearningcoursera coursera ai aimachinelearning machinelearningazure machinelearningcourse machinelearningtutorial azure machinelearningartificial intelligence
artificialintelligence machinelearningalgorithm data science machinelearningmodel machinelearningregression onlinelearning classification machinelearning
Thetop related“Queries”forthesearchterm“MachineLearning”are Python,DeepLearning,Coursera. It seamsthat individualsusingthe google search
engineto findonlineeducationresourcesrelatedto the topic ortech companiesthatspecialisein the technology.

26. 26
0%
500%
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1500%
2000%
2500%
3000%
3500%
4000%
Rising Topics Related to theSearch Term MachineLearning:(31/07/2016 - 31/07/2017, Worldwide)
pythonfor datascienceand machine learning bootcamp hands-on machine learning with scikit-learn and tensorflow pdf
tensorflow machine learning cookbook keras
machinelearning is fun machinelearning mastery
machinelearning yearning udemy machinelearning
splunk machine learning toolkit tensorflow
udemy sap machine learning
que es machinelearning differencebetween ai and machinelearning
microsoftazure machinelearning studio ai and machine learning
deep learning vs machine learning googlecloud machine learning
machinelearning vs ai ai
introduction to machine learning with python introduction to machine learning with python pdf
ai machine learning machinelearning vs artificial intelligence
Therising topic “Python for data science and machine learning bootcamp” reached a value
of [3800%] and indicates that across the world there is a strong interest in utilising the
programming language “Python” for the purposes of data science and machine learning,
In fact the majority of search terms, here, areskewed towards education and learning. With
the exception of individuals searching for machine learning products from organisations
such as SAP, Microsoft, and Google.

27. 27
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Singapore Pakistan India Nigeria South Korea Philippines Canada Malaysia United States South Africa Australia Netherlands United
Kingdom
Germany Italy France Turkey Indonesia Spain Japan Brazil
Artificial Intelligence Search Volume by Country : (31/07/2016 - 31/07/2017)
Thetop five countriesare Singapore,Pakistan,India,Nigeria andSouthKoreaforthesearchterm“ArtificialIntelligence” Over thegiven time horizon.

28. 28
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Artificial Intelligence: (31/07/2016 - 31/07/2017)
Search Volume By City Worldwide For Artificial Intelligence July 2016 – July 2017
Noida Gurgaon Bengaluru Chennai San Jose Lahore Singapore Hyderabad Mumbai San Francisco Karachi Seoul Toronto New Delhi New York Lagos Nairobi Pune Montreal London

29. 29
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ai artificial
intelligence
ai learning artificial
intelligence
what is artificial
intelligence
artificial
intelligencepdf
artificial
intelligence
google
artificial
intelligencemovie
artificial
intelligence
machine learning
machine learning best artificial
intelligence
artificial
intelligence
system
artificial
intelligence
technology
artificial
intelligence
definition
artificial
intelligencerobot
artificial
intelligence
software
artificial
intelligence
research
artificial
intelligenceonline
learning in
artificial
intelligence
robotics artificial
intelligence
meaning
artificial
intelligencefuture
artificial
intelligencejobs
artificial
intelligenceppt
artificial
intelligence
programming
algorithm
Top Related Queries Artificial Intelligence: 31/07/2016 - 31/07/2017, Worldwide
The topqueries related toartificial intelligence seem toindicate that users aremainly concerned with educating
themselves about the technology.

30. 30
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60minutes
artificial
intelligence
preparingfor
the futureof
artificial
intelligence
artificial
intelligence
and life in2030
60minutes partnershipon
artificial
intelligenceto
benefitpeople
and society
artificial
intelligence
nanodegree
artificial
intelligenceetf
bestartificial
intelligence
stocks
westworld artificial
intelligence
stocks
harmony
artificial
intelligence
人工智能 udacity artificial
intelligence
healthcare
udacity
artificial
intelligence
artificial
intelligencein
finance
artificial
intelligencein
retail
artificial
intelligence
marketing
machine
learningvs
artificial
intelligence
artificial
intelligencea
modern
approach4th
edition
artificial
intelligence
chatbot
edxartificial
intelligence
automated
driving
elon muskon
artificial
intelligence
artificial
intelligence
companies
Top Rising Queries Artificial Intelligence: (31/07/2016 - 31/07/2017, Worldwide)
Again here you see that users of the googlesearch engine seem tobe predominately concerned with educating themselves
about the AI. Onecan infer this by search terms such as “60mins AI”,Udacity which is a online web portal.Also there is an
interest in AIfirmsand the application ofAIin finance.