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- 1. FUTUREFrom connected to connection Twitter @palmaerts Mail tom@trendwolves.com Web www.trendwolves.com Tom Palmaerts, 14 Dec 2017, Antwerp Trendwolves
- 3. Generations Silent Gen Baby Boomers Gen X Millennials Gen Z Gen Alpha 1933-1945 72-84 y 1945-1964 53-71 y 1965-1979 38-52 y 1980-1994 23-37 y 1995-2010 7-22 y 2011-… 0-6 y Trendwolves Four Generations at Work
- 4. www.trendwolves.com tom@trendwolves.com @palmaerts www.trendwolves.com tom@trendwolves.com @palmaerts tompalmaerts.com Tom Palmaerts, 14 Dec 2017, Antwerp Twitter @palmaerts Mail tom@trendwolves.com Web www.trendwolves.com Consumers Retail Social decisioningFluid consumers Transformagical expectations Frictionless convenience Phygital omnichannel From blurred to flagship
- 5. www.trendwolves.com tom@trendwolves.com @palmaerts www.trendwolves.com tom@trendwolves.com @palmaerts tompalmaerts.com Tom Palmaerts, 14 Dec 2017, Antwerp Twitter @palmaerts Mail tom@trendwolves.com Web www.trendwolves.com Consumers Retail Social decisioningFluid consumers Transformagical expectations Frictionless convenience Phygital omnichannel From blurred to flagship
- 9. Bad moms
- 10. Dazed Digital Emancipating from categorization
- 11. The quest for a new normative framework
- 12. www.trendwolves.com tom@trendwolves.com @palmaerts www.trendwolves.com tom@trendwolves.com @palmaerts tompalmaerts.com Tom Palmaerts, 14 Dec 2017, Antwerp Twitter @palmaerts Mail tom@trendwolves.com Web www.trendwolves.com Consumers Retail Social decisioningFluid consumers Transformagical expectations Frictionless convenience Phygital omnichannel From blurred to flagship
- 13. Framilies
- 15. Advised by peers
- 16. Closed networks
- 19. Advice over sales (Genk)
- 20. www.trendwolves.com tom@trendwolves.com @palmaerts www.trendwolves.com tom@trendwolves.com @palmaerts tompalmaerts.com Tom Palmaerts, 14 Dec 2017, Antwerp Twitter @palmaerts Mail tom@trendwolves.com Web www.trendwolves.com Consumers Retail Social decisioningFluid consumers Transformagical expectations Frictionless convenience Phygital omnichannel From blurred to flagship
- 24. Proof by doing (Albert Heijn)
- 26. www.trendwolves.com tom@trendwolves.com @palmaerts www.trendwolves.com tom@trendwolves.com @palmaerts tompalmaerts.com Tom Palmaerts, 14 Dec 2017, Antwerp Twitter @palmaerts Mail tom@trendwolves.com Web www.trendwolves.com Consumers Retail Social decisioningFluid consumers Transformagical expectations Frictionless convenience Phygital omnichannel From blurred to flagship
- 29. Delivery wherever you are Parcify Zalando
- 30. Josh V
- 31. GlamSquad, Beauty on Demand On demand services
- 33. www.trendwolves.com tom@trendwolves.com @palmaerts www.trendwolves.com tom@trendwolves.com @palmaerts tompalmaerts.com Tom Palmaerts, 14 Dec 2017, Antwerp Twitter @palmaerts Mail tom@trendwolves.com Web www.trendwolves.com Consumers Retail Social decisioningFluid consumers Transformagical expectations Frictionless convenience Phygital omnichannel From blurred to flagship
- 35. “In 2020 over 85% of sales will still be made offline … But nearly all will be influenced by the digital!” Google (June, 2016)
- 37. Showrooming
- 38. U stores
- 39. Ace & Tate
- 41. www.trendwolves.com tom@trendwolves.com @palmaerts www.trendwolves.com tom@trendwolves.com @palmaerts tompalmaerts.com Tom Palmaerts, 14 Dec 2017, Antwerp Twitter @palmaerts Mail tom@trendwolves.com Web www.trendwolves.com Consumers Retail Social decisioningFluid consumers Transformagical expectations Frictionless convenience Phygital omnichannel From blurred to flagship
- 42. Bleisure (Boulders Somerville, Brooklyn)
- 43. Tattoo Parlour Dakota Lee, Johannesburg: clothing shop Bar One stop destinations
- 45. Human hubs (Lululemon, in-store yoga)
- 46. Helping in the digitization
- 47. www.trendwolves.com tom@trendwolves.com @palmaerts www.trendwolves.com tom@trendwolves.com @palmaerts tompalmaerts.com Tom Palmaerts, 14 Dec 2017, Antwerp Twitter @palmaerts Mail tom@trendwolves.com Web www.trendwolves.com Consumers Retail Social decisioningFluid consumers Transformagical expectations Frictionless convenience Phygital omnichannel From blurred to flagship