An analytics company specializes in geospatial analytics to enable organizations to gain informed insights and make informed actions by analyzing data. The company provides services like property intelligence, consumer data modeling, automated property valuation, and insights. It consolidates data from various sources and enriches it to provide map visualizations, consumer profiles, and insights to help clients better understand customers, identify relationships and strategic opportunities, create targeted strategies, and increase loyalty.

2. An insights and analytics company
that specializes in geospatial
analytics, that enables organisations
to know* by moving from data to
informed insights and actions

3. Staff members
Years in business
Percentage owned by Kagiso Media

4. Radio Channels/
Brands
TV Channels/
Brands
New Media/Digital Channels
(Internet, Set-top & Mobile)
Content
Sales
Information & Insights
Digital Content/News
* This provides a view of all the Operating Companies KM has an ec onomic interest in (e.g. ICASA only allows management c ontrol in 2 FM lic enses),
may have a management c ontrac t (c ommunity TV stations) or represent the digital sales interests of (e.g. msn, adfu, skype)
Kagiso Media Family

5. SERVICES
PROPERTY INTELLECT
CONSUMER DATA MODEL
AUTOMATED VALUATION MODEL
(AVM)
INSIGHTS*
DEEDS DATA
GEOCODER
CADASTRA DATA

6. What do we do?

7. OUR APPROACH
Knowledge
Factory data
3rd Party
Data
Client Data
Consolidated & Enriched

8. RESULTS OVERVIEW
Map Visualisation Analytics
Consumer Profile Insight

9. RESULTS IMPACT
* Holistically understand customers focusing on brand
consumption & engagement.
* Reveal relationships within consumer segments.
* Identify potential strategic alliances based on interests &
activities.
* Create targeted marketing strategies across all platforms.
* Inform content/marketing message.
* Increase loyalty, reduce churn.