The document describes Metro, a Wi-Fi marketing platform that allows businesses to collect customer data from users connecting to their Wi-Fi networks. Metro provides tools to segment customer data, send targeted emails and SMS, display promotional banners, analyze foot traffic patterns, and customize Wi-Fi access packages. It transforms free Wi-Fi into an intelligence and promotional tool for customer retention and social media marketing.

2. Thank you for your interest in the Metro
re-marketing platform.
Metro takes Wi-fi services to a whole new level,
providing wi-fi to locations with high catchment
areas and high footfall, with an efficient back-end
re-marketing system. What if you could identify
your high-footfall hotspots, even track user
‘footprints’ and identify behavioural maps within
your Shopping Centre, Stadium or Local Council?

3. Metro is a non-invasive data extraction tool
that allows you to receive client information.
Names
Age Gender Locality Dates Visited Visit Frequency
Surnames Mobile Numbers Email Addresses
and much more
This information is automatically segmented by:

4. Metro comes with a
comprehensive dashboard of
re-marketing tools such as:
We simply provide you with the tools and Metro is yours to customise with a fully-customisable ‘wi-fi connect’ landing
page where you can promote any product, live. These promotions are also shareable on social media channels.
Metro transforms your Free WiFi service into a customer intelligence and social re-marketing tool.
Banner
Promotions

5. HERE’S HOW IT WORKS
You’ll want to read on...

6. LOGGING ON
Step 1 : Visitors search for the SSID for example: CUSTOMNAMEFREEWIFI
Step 2 : Advertising opportunity to target your audience through a landing page take over.
Step 3 : They are taken to your customised pop-up to login to your wifi.
Step 4 : They fill in a short registration form.
Step 5 : Accept the T&Cs and they’re in.
Step 6 : Users can purchase wifi or get it for free.
PROMOTIONAL
OPPORTUNITY
ENJOY YOUR
FREEINTERNET

7. WHAT HAPPENS WHEN VISITORS LOGIN AND REGISTER
Once your customers have logged in, their info is stored on our cloud server. You will have access to this data via a secure
username and password, logging you in to your own dashboard.
Here you can:
View registered data usage | Usage Analytics | View present users | Usage duration | User’s personal details and much more.
You can also ban users that may be abusing your Wifi e.g downloading or streaming movies etc. We also block most explicit websites as this can cause
issues for your establishment e.g. if your IP address is used to access an illegal website your establishment would be held partially responsible.

8. OTHER SYSTEM APPLICATIONS
Segmented Data Extraction
Export any data by gender, date of birth,
locality or by login and registration time. Data
can be exported in various formats.
Mass Emailer
You can also send out newsletters
or special offers in batches,
according to your chosen market
segment. Metro analytics provide
you with invaluable data of
opened emails, subscriptions etc,
via our live status reports.
Multiple Administrator Roles
It is possible to add a number of
administrators to the system that
can all have multiple permissions.
All Admins have access to the
data to send out campaigns to
different market segments.
Bulk SMS Manager
Send bulk SMS via our SMS
Manager using the data you
collected from registrations.
Automated Messaging/Emailing
Metro also registers birthdays
and can send out automated
customised Happy Birthday emails
to clients offering discounts, or just
a simple greeting.

9. BANNER & SALES
We provide you with the hardware and easy-to-use,
dashboard-based back-end system and Metro’s live
re-marketing tools are yours to create relevant and
successful campaigns. For example, if a shoe shop
within your shopping centre has a sale on boots, it is
possible to feature a promotional banner on your Metro
landing page also promoting discounted beanies and
mufflers at another outlet.
It’s that simple.

10. MOBILITY ANALYTICS & HEATMAPS
Heat maps can be applied to all physical spaces from
retail stores to airports enabling you to fully understand
the customer journey. Optimize marketing efforts and
windows displays, validate product placement and test
new store concepts with clear visual actions.
Our mobility heat mapping feature allows you to
understand how guests move and interact within your
space. Enabling you to identify the most and least
popular areas, within your space or wi-fi coverage areas.
Our traffic maps provide powerful insights such as
usage time and number of users in that space.
Understand how guests, clients, visitors or patrons
move around in you space.

11. WIFI SALES
You can also customize the wifi packages you wish to
deploy. The variables that can be edited are download
and upload bandwidth speeds as well as fixed rates,
usage frequency and expiry dates for access.
Clients are then then able to use their purchased wifi
credit at any of your hotspots.

12. DIRECTORY
Your business users can create a directory entry in order to promote their
business. You can do this at a charge or for free. The end users will then use the
directory to browse businesses nearby and closest to them.

13. LOCATIONS & DEVICES
The Metro back-end system comes complete with a wi-fi hotspot map. Thanks to this easy to use, visual feature you can
identify areas of your location where most people are connected to your wi-fi, enabling you to send relevant messages to
them, view device access point details, user usage details and any faults and availability of access points.
Users can also access a hotspot map found on the landing page providing them with other areas of coverage.