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Porn Marketing

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http://www.romainsimon.net/porn-marketing
Here are 4 cases of Porn advertising

Porn Marketing

  1. 1. WHEN PORN ADS MEETS This presentation is completely Safe For Work Startup & Digital Marketing - www.romainsimon.net
  2. 2. #1 HotMalm
  3. 3. Is this a new porn website you don’t know about?
  4. 4. Seems legit? Let’s click on the first picture.
  5. 5. This is actually an IKEA parody!
  6. 6. Results ? 9000+ Likes 1500+ Tweets and of course a lot of PR
  7. 7. #2 I want to be inside you
  8. 8. Imagine you are on your favorite nasty website and you see this
  9. 9. Actually, the ad you see is targeted Unfortunately this one was not approved
  10. 10. Results ? 3X more impressions than regular sites combined (Google, Twitter and Facebook) 10X cheaper than the Cost per Impression of regular websites 90% of clicks were first-time visitors 4X more customer retention than Facebook Ads and a lot of PR on Buzzfeed, CNBC, Venturebeat, Fastcompany, Twitter, Reddit, …
  11. 11. #3 SHE LOVES LONG _OCKS
  12. 12. Me Undies also tried to put ads on a porn website They also got a really low cost per impression… but we have no idea of the detailled results
  13. 13. #4 Peta
  14. 14. Yes, this is Peta’s website. Confused?
  15. 15. What?? Peta opening a Porn website?
  16. 16. And once they got some PR
  17. 17. Enjoy yourself  Hot Malm (Ikea) http://www.hotmalm.com THIS ONE IS A MUST-READ  Eat24 : How to advertise on a porn website http://blog.eat24hours.com/how-to-advertise-on-a-porn-website/  Why one advertiser is betting on porn http://digiday.com/brands/why-one-advertiser-is-betting-on-porn/  Me Undies advertises on Porn site http://www.inc.com/francesca-fenzi/meundies-advertises-on-porn-site.html  Peta Porn http://viz.cwrl.utexas.edu/content/meat-murder-peta-porn?page=5
  18. 18. Follow Me

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