15. 8% of the US population a
Of these, 80% of veterans a
Military vets transition int
The transition is c
Do a
brain
dump
2
16. • 8% of the US population are veterans.
• Of these, 80% of veterans are parents.
• Military vets transition into and out of active duty.
• The transition is complicated and can be difficult.
• Veterans rely on programs and other resources to
help them and their families make the transition from
active service.
• Effective transition supports families and society so it’s
important to understand the process.
18. • 8% of the US population are veterans.
• Of these, 80% of veterans are parents.
• Military vets transition into and out of active duty.
• The transition is complicated and can be difficult.
• Veterans rely on programs and other resources to
help them and their families make the transition from
active service.
• Effective transition supports families and society so it’s
important to understand the process.
20. • 8% of the US population are veterans.
• Of these, 80% of veterans are parents.
• Military vets transition into and out of active duty.
• The transition is complicated and can be difficult.
• Veterans rely on programs and other resources to
help them and their families make the transition from
active service.
• Effective transition supports families and society so it’s
important to understand the process.
27. • Video is repeatable
• Same for all audiences
• One time production cost
• Video lets you show, not tell
• Picture worth a thousand words
• Credibility (believe what you do, not what you say)
• Video is a rich, multi-sensory medium
• Includes both sounds and images
• Perceived through dual sensory pathways
• Makes information more memorable
• Video appeals to basic human instincts
• Supported by brain science
• A storytelling medium
• Video drives traffic to the web
• Forbes ‘C-Suite’ research
• Westat experience
• Search engine optimization
Why
video?
40. Now
try it
yourself.
Begin with a script
Do a brain dump
ID central idea
Highlight what’s key
Eliminate unnecessary words
Rephrase
Consider relevant images
1
2
3
4
5
6
7
41.
42. Tips for
cutting
down
the
words
Begin with a script
Do a brain dump
ID central idea
Highlight what’s key
Eliminate unnecessary words
Rephrase
Consider relevant images
1
2
3
4
5
6
7
43. Tips for Better Presentations
Words + Images
FORCE
G Thank you
SallyHeldrich@westat.com
Extension 2628
