2. Even though social media is an extremely powerful
tool for quickly spreading information, it also
presents a significant risk when it comes to
magnifying sensationalized or highly dynamic
content. Under such circumstances, the unrestrained
dissemination of false information—which is
frequently exaggerated through human interactions—
can develop into narratives that seriously damage the
reputations of even the most reliable people. The
current context is to reveal the truth behind such
misinformation related to Kissht Chinese. The first
thing that will come to anyone’s mind after reading
and hearing about this phrase is that the Kissht app
must have done some scam in collaboration with
some Chinese-led company. However, all allegations
related to this are completely baseless because the
app is affiliated with an RBI-registered business
entity and only creates collaborations with trusted
and credible NBFCs in India.
3. WHICH CHINESE COMPANY’S
NAME IS BEING LINKED TO THE
APP THROUGH THE “KISSHT
CHINESE” RUMOR?
It’s about Fosun International, a business
conglomerate in China. It usually takes
interest in venture investments in different
countries and supports businesses
involved in financial technology
operations to expand their presence. In the
rumor of Kissht Chinese, the name of the
Kissht app is linked to the same China-led
business organization.
4. HOW DO BOTH THESE NAMES GET
LINKED TO EACH OTHER?
Founded in 2015, the Kissht app was in the initial stage
and was trying to accelerate its presence in some less-
recognized towns and cities in India. Even though the app
is committed to creating business collaborations with
credible partners in India only, the Chinese-led company
Fosun International came to it with a business proposal.
They were interested in contributing to Kissht’s expansion
and letting the app grow its impact nationwide. Kissht
didn’t make any commitment and put this proposal on
hold, and during that period, both their names started to
get linked with others, and the rumor of Kissht Chinese
originated from there. Even though the app showed no
interest in any of the proposals, media reports started
linking their names, and the misinformation started
picking up the hype.
5. WHAT WAS THE APP’S
STANCE ON RUMORS LIKE
KISSHT CHINESE?
The rumour of Kissht Chinese is based only on
perception, and no such deal has ever happened
between the two companies. No such alliance was
formed based on which people started creating
false perceptions. Kissht is among the few business
entities in India that think about fostering financial
inclusion. The platform aims to conduct full-on
research about all its business partners and
proceed only after having complete assurance
about their ethical existence in the industry. They
ensure all partners follow RBI’s strict guidelines and
are not involved in unethical business practices.
