Make your business robust, resilient and scaleable, so that it can fly together with other businesses in profitable collaborations.

1. What you need to do How Gibbs & Partners helps you do it
Gibbs & Partners Ltd © 2013
www.gibbsandpartners.com
020 8938 3908
Enterprise Audit
A two hour consultation to capture
where you are,where you want
to be and the resources you have
available. We’ll also explore ideas and
investigate opportunities you may
not be aware of.
Value Proposition Workshop
Three half-day workshops where we
help you to:
Capture the“heart and soul”of your
business into a value proposition tool
you can use to drive everything you
do – what you sell,how you sell it and
how you deliver it.
Visualise and describe your ideal
prospects so you know who to talk
to (and who not to talk to).
Build a simple and easy to use
business plan that will keep you
focused.
Assemble a coherent marketing
strategy based on your value
proposition and business plan.
After the value proposition workshop,
you’ll also get our guides on how to
use your value proposition to create
your own marketing messages (e.g.
sixty second pitches,testimonials,
marketing copy) or to brief the
people you want to use for the next
stages.
Plus we’ll meet them with you to help
you hand over the brief it that’s what
you need.
We can also find you suitable partners
to work with who understand our
approach and can deliver excellent
value for money.
Create Your ‘Business in a Box’
A six month programme of work to
capture,streamline and document
how you win customers and how you
deliver your products and services to
them.
All this is defined and documented in
an easy to use,highly visual“Haynes
Manual”that ensures your people and
your business always“live”your value
proposition.
Understand where you are now,
where you want to be and where you
should direct your energies to move
your business forward.
Create a clear statement of your value
proposition from your prospects’
point of view.
Build a profile of your ideal prospect.
Formulate a one page business plan
that captures both your vision and
your financial target – how your
business will change the world and
what you want in the bank when you
exit.
Create a marketing strategy for
helping your ideal prospects (and
only your ideal prospects) to find you,
like you,try you,buy from you and
finally to bond with you.
Use your value proposition and your
marketing strategy to generate your
name; your logo; your strapline(s);
your“shapes and colours”and your
brand“tags”– the things that make
you recognisable as you in any form
and in any context.
Create your marketing plan – what
campaigns you will run when in order
to attract and retain enough of your
ideal prospects to achieve both your
vision and your financial target.
Implement your marketing plan,
measuring and documenting it as
you go.
Make sure your people and your
business live your value proposition
efficiently and effectively so that
you are capable of delivering your
promise to more and more paying
prospects smoothly and efficiently so
they will bond with you for life.
How To Become An Ace Pilot
Find your focus
Articulate
your value
proposition
Create
your marketing
strategy
Create
your brand look
& feel
Build scalability
Plan your
marketing
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