2. Tobacco
Alcohol
FoodAD
MediaRole
Reference
Question Image is important
The audience does learn from these images. Either Negative or
positive impacts on viewers form the message.
Government in the US
Has been banned companies for AD products of tobacco in public
channels. So They are using sponsorship as strategy for marketing.
There is a strongest evidence of causal relationship between media
exposure, and smoking initiation, alcohol and illicit drugs.
Causal relationship
Number keeps increase
According to (DiFranza et al., 1991).
Those firm are not targeting women and
adults. But desire for Camel cigarettes
increased from 5% up to 32% toward young
smokers in a three-year period.
Male Adults Teenage Female
ParentsNext generation
4. Tobacco
Alcohol
FoodAD
MediaRole
Reference
Question
Type of
Drink
Start
Drinking
Ads entice
adolescents, and
motivating
person to start
drinking.
Public Health Focused
on Two Subjects
The young people are more likely to think that drinking is going to be
a positive experience than engage in drinking (Austin 8: Knaus, 2000).
Austin, Chen, and Grube (2006)
Cause increased
alcohol
consumption
and, per haps,
drunk driving
among
established
drinkers.
5. Tobacco
Alcohol
FoodAD
MediaRole
Reference
Question
Meat industry is marking a new style of food.“steak that’s what a man eat” Or “steak is
for man” furthermore, the stereotype says more protein finds an animal meat have more
protein.
Meat industry
Food for camera
With expansion of fast food revolution, companies are doing make up and
painting to see an amazing look of burger while is not realistic one. Just for AD
Purpose.
https://www.youtube.com/watch?v=VG69RiQGFxQ
https://www.youtube.com/watch?v=DPcj4SA6m9I
https://www.youtube.com/watch?v=LrwYbLCYXHA
Form min4-5 then the result in min 18-19:25 .
6. Tobacco
Alcohol
FoodAD
MediaRole
Reference
Question Media role toward tobacco
Roberts and Christenson (2000) found that approximately 20
percent of prime-time television episodes depicted
characters who smoked.
Media role toward alcohol
likelihood to drink either beer or liquor was directly
related to their exposure to TV alcohol ads.
Media role toward food AD
Which mean eat more meat. Popcorn or chips during
watching movies or sport games. Thus are commercial
Industry.
Media role toward tobacco
90 % of the people who smoke started smoking during adolescence
(U.S. Dept. of Health and Human Services, 1994).
Main idea of health communication
The goal of the media health communication campaign is to present specific
Some news coverage adopts a “victim-blaming” attitude which places most responsibility
for the health problem on the shoulders of the victim or patient.
7. Tobacco
Alcohol
FoodAD
MediaRole
Reference
Question
Tobacco
Bryant, J., Thompson, S., & Finklea, B. W. (2013).
Fundamentals of media effects. Long Grove, IL: Waveland
Press, Inc.
Tobacco
Chakraborty, R. (2014, August 6). Torches of Freedom: How the
world's first PR campaign came to be. Retrieved from
https://yourstory.com/2014/08/torches-of-freedom
Alcohol
User, S. (n.d.). Did Heineken Advertise Beer to Babies?
Retrieved from http://drinkingmadeeasy.com/beer/did-
heineken-advertise-beer-to-babies
Food AD
https://www.youtube.com/watch?v=
VG69RiQGFxQ
Food AD
https://www.youtube.com/watch?v=
LrwYbLCYXHA
Food AD
https://www.youtube.com/watch?v=
DPcj4SA6m9I
8. Tobacco
Alcohol
FoodAD
MediaRole
Reference
Question
If that food industry
controlling the
marketing, how can
the media provide
the blend of the
effectiveness toward
citizen?
The public health
suffering form cigarette,
alcohol, fake food,
drugs, which other
direction can effect on
health, need to take
care over it?
Is there a strong
relation between
public health with
gatekeeper, video
games, and media
organization ownership
in your opinion which
one is the most
important ,and why ?
Q3Q2Q1
