Kimmo Rouhiainen reflects on 20 years of experience evaluating startups and advising companies. He lists 20 lessons learned, including the importance of a systematic but not overly engineered approach, balancing rational and intuition, having a strong team, validating hypotheses through customer testing, challenging assumptions, and finding automatic processes to scale. Rouhiainen encourages readers to question his advice and find their own path forward.

1. 20 years
20 learnings
By Kimmo Rouhiainen
24.2.2017
Crazy Town Hämeenlinna

2. Kimmo Rouhiainen in 30 secs
I have been engaged to
2000+ startup evaluations
300+ company founding advice services
20+ national and international private fund raising cases
3 startups / co-founder
2 kids with my wonderful wife
A lot of failures and more to come.

3. 1. Systematic but
not engineering
2. Systematic aproach
3. Lean startup
4. Agile development

4. 5. Business is a
Mind game
6. Check "Älykäs intuitio" book
7. Balance of rational and irrational

5. 8. Team is your
execution
9. Own experience (Chainfrog as positive but also a
lof of fails bacause of team)

6. 10. Cashflow is a
fact, everything
else is a test
11. Business Hyphotesis
12. User testing

7. 13. Test and
challenge
everything!
14. Listen and change (pivot)

8. 15. Find people to
supplement
yourself, not
follow

9. 16. To scale create
automatic
processes

10. 17. Find your way
to love sales
18. -> Solve customer problems / mind or money
game...

11. 19. Challenge
everything I say
20. and find Your Own Way
By Kimmo Rouhiainen
kimmo@kimmorouhiainen.fi
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