Successfully reported this slideshow.
Your SlideShare is downloading. ×

Marketing automation case ruukki eloqua markie award finalist 2014

Ad

TAPIO’S JOURNEY 
TO BECOME A BUYER OF RUUKKI’S ROOF

Ad

TAPIO CONSIDERS 
HIS ROOF’S CONDITION

Ad

TAPIO STARTS TO 
GATHER INFORMATION

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Check these out next

1 of 47 Ad
1 of 47 Ad

Marketing automation case ruukki eloqua markie award finalist 2014

Download to read offline

Case description of Ruukki b2c marketing automation.

Ruukki is competing for the best global marketing automation award. See: http://markies.eloqua.com/

Ruukki is one of the finalist in the following categories:
- Best IT-Marketing Collaboration
- Best Lead Nurturing Progam
- Integration Innovation

Case description of Ruukki b2c marketing automation.

Ruukki is competing for the best global marketing automation award. See: http://markies.eloqua.com/

Ruukki is one of the finalist in the following categories:
- Best IT-Marketing Collaboration
- Best Lead Nurturing Progam
- Integration Innovation

More Related Content

Marketing automation case ruukki eloqua markie award finalist 2014

  1. 1. TAPIO’S JOURNEY TO BECOME A BUYER OF RUUKKI’S ROOF
  2. 2. TAPIO CONSIDERS HIS ROOF’S CONDITION
  3. 3. TAPIO STARTS TO GATHER INFORMATION
  4. 4. roof renovation
  5. 5. TAPIO’S VISIT TO RUUKKI’S WEBSITE IS NOTICED
  6. 6. TAPIO STARTS TO SEE MORE OF RUUKKI’S ADS WHEN ONLINE
  7. 7. TAPIO NOTICES RUUKKI’S CAMPAIGN
  8. 8. CLICK!
  9. 9. TAPIO GIVES PERMISSION FOR DIGITAL MARKETING
  10. 10. TAPIO IS NOT YET READY TO BOOK AN ESTIMATION VISIT BUT IS INTERESTED IN GETTING MORE INFORMATION
  11. 11. THE NURTURING CAMPAIGN BEGINS
  12. 12. BECAUSE OF THE DIGITAL FOOTPRINT TAPIO LEAVES, WE KNOW WHAT KIND OF INFORMATION HE’S INTERESTED IN
  13. 13. FOUR E-MAILS
  14. 14. THE SENDER IS ROOFMASTER JOUKO, WHO HAS BEEN CHOSEN BASED ON TAPIO’S POSTAL CODE
  15. 15. TAPIO TAKES THE BAIT
  16. 16. TAPIO BOOKS AN ESTIMATION VISIT AFTER THE SECOND E-MAIL
  17. 17. Hi! Tapio has booked an estimation visit on 15.5. at 6:00 PM. ROOFMASTER JOUKO RECEIVES AN SMS CONSIDERING THE VISIT
  18. 18. Hi! Tapio has booked an estimation visit on 15.5. at 6:00 PM.
  19. 19. ROOFMASTER JOUKO COMES TO ESTIMATE THE CONDITION OF TAPIO’S ROOF
  20. 20. TAPIO RECEIVES AN OFFER
  21. 21. TAPIO LOOKS ALSO FOR OTHER POSSIBLE VENDORS TAPIO ASKS FOR OTHER OFFERS AS WELL
  22. 22. DURING THE SUMMER TAPIO FORGETS THE WHOLE RENOVATION PROJECT
  23. 23. RUUKKI DOESN’T FORGET
  24. 24. IN OCTOBER TAPIO RECEIVES AN SMS FROM JOUKO WITH AN OFFER HE CAN’T RESIST
  25. 25. Hi, Tapio! We have some unfinished roofbusinesses from the summer. If you order your roof renovation now, you'll get a free rainwater system in addition! Reply Y, if you're interested, or N, if the matter is no longer relevant. Best regards, your roofmaster Jouko Y Hi, Tapio! We have some unfinished roofbusinesses from the summer. If you order your roof renovation now, you'll get a free rainwater system in addition! Reply Y, if you're interested, or N, if the matter is no longer relevant. Best regards, your roofmaster Jouko
  26. 26. IF TAPIO HAD NOT REACTED ON THE SMS HE WOULD HAVE GOT AN OFFER AUTOMATICALLY TO HIS LETTERBOX
  27. 27. TAPIO SEALS THE DEAL
  28. 28. IN ADDITION TAPIO GETS A RAINWATER SYSTEM FOR AND FREE A FINANCING YEAR
  29. 29. THE RESULTS OF THE PROGRAM =
  30. 30. X2 THE AMOUNT OF LEADS DOUBLED
  31. 31. 0OF THE NUMBER LOST CONTACTS IN THE SALES FUNNEL DROPPED TO ZERO
  32. 32. RESPONSE TIME DROPPED FROM A WEEK TO LESS THAN TWO DAYS
  33. 33. Blog www.strategicmarketing.fi @StrategicDigi https://www.linkedin.com/in/kanerva

×