e business and m-commerce

1. INTERNET BUSINESS MODELS

2. A business model is a method or set of
activities planned to generate income and
benefits that sustain the company itself.
What is a business model?

3. A model must respond to the following
key elements of the company:
Income generation
Attainment
of benefits
Methods of selling
products and services
Generation
of clients
Definition of the tasks that
must be performed
Configuration of
technological resources

4. Business plan
The business plan is a
project to carry out an
activity. It involves the
definition of objectives and
goals as well as the means
or instruments that guide
or guide human activity,
individually or collectively
in a previously defined
direction.

5. Electronic commerce / Electronic business
It consists of the process of
purchase, sale, transfer and
exchange of products,
services or information via
computer networks using
the Internet, with traditional
computers or mobile
devices.
It also refers to the purchase
and sale of goods, also to
customer services,
collaboration with business
partners and the execution
of electronic transactions
within the organization.

6. ELECTRONIC COMMERCE MODELS
1. Online marketing
• Manufacturers or retailers sell directly to
customers, this is the most used model.
2. Freemium
• Provides free services with basic
functionalities, but when you want to
access to higher benefits, you need to pay
a fee, unique or periodic.

7. Subscription
• Access to the services requires the payment of
a subscription. the keys of this model is to give
value added to the customer with the
objective of fidelizing it
Payment for advertising
• Consists of the sale of advertising spaces. to
greater visitations to the portal greater
possibility of generating revenues by publicity.

8. Membership
• The affiliated sites generate traffic and derives
it to companies through product
recommendations and reviews. the key is the
user's confidence and the ability to arrive to
an appropriate public.
Payment by content
• It is paid for content of text, audio, video,
photography, scientific content.

9. Coupons
• The traditional coupon
method, passed to electronic
commerce.
Auction
• Realization of electronic
auctions

10. Private purchase clubs
•Very important discounts to
partners.
Games, bets, surveys ...
•Models of digital business
similar to traditional
business.