2. Problem 1: What to measure?
Interaction and Interaction Opportunities (Simon, 2010)
Interaction: Indirect measures of interaction
Audio Levels: Indication of conversations between visitors
Proximity between visitors: Indication of people in conversation
Interaction Opportunities: Chances which allow visitors to interact
Visitor Movement Path: The path in which visitors take can serve to highlight
where most interactions are likely to take place.
Visitor Congregation Spots: The spots at which 10 or more visitors crowd together
increases the opportunities that visitors have to interact with each other.
Mood: The visitors’ reaction and emotional response to the exhibits serve as a
indicator of how likely they are to interact with other visitors, thereby increasing
the chance for interaction.
3. Problem 2: How to measure?
Tracking user movement, proximity, audio levels and
congregation points
Imposed, non-voluntary
Non-invasive
Tracking activity (mood, likes, dislikes etc.)
Voluntary
Incentivized
6. GOAL
General Optimizer and Activity Log
Beside/In front
of
exhibits, replace
s labels by
serving as
dynamic labels
Mood Checker
Indoor
positioning and
audio level
measure system
7. Case Study
and Application
Red Dot Museum
Located in Tanjong Pagar
Houses products “invented” by people
Prototypes are interactive
Layout of museum
Structured and partitioned
Allows integration of system effectively to draw
measurements
12. TREKS
User gets PUCK
Serves as
Entrance ticket to gallery
Personalized content
Keepsake/momento
(customizable at the end of
museum tour)
Free to keep once
deactivated. Can reactivate
if brought back on future trips
Customizable with a design
theme of favorite exhibit (only
if scanned terminal)
Participation tool integrated
in exhibits
• Museum gets GOAL
• Serves as
• Activity tracker
• Movement Tracker
• Personalized guide
provided user scans
terminals
• Saves on manpower but
enhances personal
meaning making process
for users