At Work with Kim Vallee: The Why, What and How of Community Building
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The document discusses planning and building an online community. It focuses on key components like forums, member profiles, user-generated content, and tools for readers. It also provides practical tips, including concentrating on differentiation and enhanced content. The community should fit the brand's culture and provide the best user experience through features like commenting, ratings, status symbols, and contextual push notifications to deliver more relevant content.
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At Work with Kim Vallee: The Why, What and How of Community Building
- 1. The Why, What and How of Community Building
- 5. Will focus on ✤ Planning ✤ Key components ✤ Practical Tips ✤ Toolkit
- 6. What do I mean by community sites?
- 7. Stand Alone
- 9. Add-on to a media/site
- 12. Why I am adding a community?
- 13. It is a mean, not a goal
- 14. Growth
- 15. Go Beyond the blog
- 16. Richer content
- 18. Part of the content
- 19. Open doors in: The way content is delivered
- 20. Open doors in: The way content is delivered
- 21. Key components
- 22. Must fit within the culture of the brand
- 27. Forums are still there...
- 29. Must-Have ✤ Member’s profiles ✤ Rate, comment, ask, save, and share ✤ User-generated content ✦ Many provide a “blog” platform for their members ✤ With or w/out experts
- 34. Comment Rating
- 39. Status symbol
- 40. Contextual Push
- 41. Contextual Push
- 42. Self- Engaging
- 43. Stand Out
- 44. Bet ter, m ore re lev ant cont ent
- 45. Bet ter, m ore re lev ant cont ent ...design bloggers have stimulated an animated and powerful dialogue based largely on images published in magazines. They are our treasured partners, and the conversation they engender and sense of community they encourage benefit us all.
- 47. The product of real-world cooks with really good ideas
- 49. What will be on my community site?
- 51. Concentrate on ✤ Differentiation ✤ Enhanced Content ✤ Tools for Readers
- 52. Keep the surprise for the reveal
- 53. How I will build my community site?
- 55. BuddyPress
- 56. Technology ✤ By Phases ✤ Platform: BuddyPress ✤ Maintenance, Support ✤ New Development
- 57. What’s coming ✤ Content-enriched community ✤ Interface ✤ Experiment
- 58. Stay in Touch ✤ KimVallee.com ✦ facebook.com/AtHomewithKimVallee ✦ facebook.com/ OntheWebwithKimVallee ✤ twitter.com/KimVallee ✤ facebook.com/KimVallee
Editor's Notes
- Editor of a women magazine Used to be : web designer, apps UI and software quality control
- Also write about... At Home = the editor’s page From collaborators, members
- what you need to consider b4 building your own community site what you are getting into
- More than wedding professionals connect with brides to be
- Integrates the community with the content This is what I will do - Add features to At Home We will concentrate on that type of communities
- Celebrities have their community sites
- Based on BuddyPress
- This is the most important you should answer
- You do not wake up and say that I will build a community site Is it align with your business plan? Needs of the people you wish to serve Running a community site is expensive ->Must be part of a business plan
- Growing traffic for bloggers is harder. Just last year, Facebook usage grew by almost 600%
- I worked hard since the beginning to establish it as more than a blog My goal: the magazine of the future A more interactive one
- Last year, I devoted my session on creating better content. I still believe people come back to a site for its content By richer, I mean more valuable for my readers More practical tips, find information quicker, is tailored to their life
- I spoke about that last year about this blog tragedy. The paper toilet effect which means that our posts are lost. A community site adds ways to give a longer life to content.
- Community functions are inside the site content You create your own delicious within the community Centralize everything on one page. This is a perfect example of richer content
- Metrics on the level of engagement You get to know better your audience Easier to go beyond the banner ads
- Metrics on the level of engagement You get to know better your audience Easier to go beyond the banner ads
- Develop tools that are relevant to your community
- Member’s profile: Latest activities, HistoryAs we all experienced in Facebook, Newsfeed promotes interactions with your friends
- Save, Ask, Discuss and Share
- The old and the new Transition period
- Call for Action Basic ways to Trigger engagements Highlights What is happening in your community
- The must-have is not enough You should build what is particular to your community
- Push the boundaries It shows the members right away that you care
- A like is faster than write a comment Important info for the editors to create more relevant content
- A like is faster than write a comment Important info for the editors to create more relevant content
- For Much Music in Quebec, thumb up/down is important for new songs They click on an adjective for a quick comment
- My husband and I created in 2008 status competition, a Facebook app. People click on an adjective to comment the status update of their friends And we compiled a scoreboard
- My husband and I created in 2008 status competition, a Facebook app. People click on an adjective to comment the status update of their friends And we compiled a scoreboard
- See the impact of Facebook on invites Their interface is the best one that I tried
- At the minimum, you Highlight newest and top bloggers The challenge is to think outside the box to stimulate interactions.
- Messages tailored to your relationships Mixed pages and friends Endorse rules - quality and trust
- Community that moderates itself - Craigslist Features and people favor interactions without your intervention Arcade games provide us with mind-blowing ideas. Ex: initials on plates of motorcycle.
- Need to differentiate yourself
- You will learn from the communityCommunity will help you to produce better content
- You will learn from the communityCommunity will help you to produce better content
- Your readers have good insights Experts and amateurs create something better
- Enhance the two-way communications
- Play on your strengths I analyzed what were the most popular Things I could make better, more practical for the readers/members
- It is aligned with what I already do
- Need a team - you can’t do the alone It is not cheap - set aside a good budget
- These are the sections of a food community Their process behind each one Do not underestimate the work - It is a complex job
- Since I run Wordpress Provides a core for must-have features
- Setting the priorities I will learn from the community and will adjust according to the results
- Exciting time for innovations