Esports: A New Audience (2015)
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This document discusses how the current generation is growing up in a vastly different media landscape than previous generations. It notes that today's youth have near-ubiquitous access to technology like cell phones, tablets, gaming consoles, and hundreds of TV channels from a young age. Esports has become completely normal for this generation, who meet friends and opponents online and expect interactivity. The document argues that esports should be viewed as a legitimate sport and social experience, on par with traditional sports in terms of equipment brands, live events, and competitive tournaments with large prize pools. It encourages marketers to join esports communities and conversations to speak to this new, digital-native audience.
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- 2. Newzoo, 2015
- 3. This generation is growing up in a world that is very different than ours.
- 4. When I was a kid we had one tv channel, at age 12 that became two channels. (growing up in Denmark sucked)
- 5. I got my first computer at age 11.
- 6. I got my first cellphone at age 20.
- 7. At age 21 I got my first always-on internet connection.
- 8. Age 11 today • 96% have a cell phone • 83% have a TV or sound system • 75% have a tablet • 71% have a console • 189 TV channels (avg) Child Guide Magazine
- 9. 53%of six year olds have a cellphone.
- 10. They are always-on. And they expect to participate. They are used to interactivity.
- 11. You meet your friends (and opponents) online.
- 12. This audience is growing up in a world where esports has never not been normal.
- 13. Perception is reality. So, what is normal?
- 14. Sports
- 15. Esports
- 18. Sports Soccer
- 19. Esports CS:GO
- 20. Sports Soccer
- 21. Esports Dota2
- 26. TV Passive
- 28. For many of them their first sports event will be an esports event. Online or offline. 50,000+ US online events in 2015.
- 29. Esports is a social experience.
- 30. Games as a service. The players are the game.
- 33. $1,639,867 8 years, 8 tournaments.
- 43. Marketing and advertising are no longer the same thing. Join the experience, create conversation.
- 49. Join the social experience. Speak the language of A New Audience.
- 50. Thank you! Kim Rom CEO, level99