2023.06.30 웹3의 다음 흐름을 주도할 코크리이에션 문화

웹3의다음흐름을주도할코-크리이에션문화
크리에이티브테크놀로지스트신기헌

1.모두에게주어진창의성
creativity

• 스타워즈,해리포터,마블,디즈니,슈퍼마리오,마인크래프트등다수IP와의협업
• 아디다스,이케아,리바이스등다수브랜드와의협업을통한상품출시
• 레고의핵심철학인창의성과협업IP의완결성이충돌하는문제발생
레고의새로운확장전략:외부IP협업
https://www.lego.com/en-us/themes

• 레고아이디어스의디자이너는자신만의독창적인아이디어를플랫폼에제안
• 10,000명의다른서포터즈를설득하는데에성공하면아이디어가채택됨
• 브릭시스템만이아닌,상품기획과디자인단계에서창의성을발휘할기회가주어짐
레고의새로운확장전략:레고아이디어스
https://ideas.lego.com

코-크리에이션을통한창의성의확장
상호운용성,결합성,무신뢰성,개방성,등의차별요소
웹2에서웹3로이어지는기술적,문화적발전방향
interoperability composability openness
trustless

co-creation
2.코-크리에이션을통한창의성의확장

코-크리에이션을 통한창의성의확장
• 다수구성원이가진창의성의총합을활용
• 각자의기여도에대한공정한보상과분배
• 웹3커뮤니티,거버넌스와의연결가능성
코-크리에이션은인간중심으로회귀하는문화

Jeff Staple / Staple Pigeon https://www.staplepigeon.com

https://www.bitski.com/@rtfkt/drops/rtfkt-x-staple
Jeff Staple x RTFKT / The Meta Pigeon

Jeff Staple x RTFKT / The Meta Pigeon https://stockx.com/rtfkt-themetapigeon-mk
현실세계내브랜드영향력확산

ESP is the first chapter in the STAPLEVERSE universe. Join the HOOD SQUAD, FEED CLAN, and POOP GANG as they fight for prominence in the
NYC concrete jungle. Your NFT ownership determines your clan perks, storyline, and surprises down the STAPLEVERSE roadmap.
https://esp.stapleverse.xyz
Empire Staple Pigeonz / Phase1, 2

FEED CLAN
HOOD SQUAD POOP GANG
65%
(3,900/6,000)
35%
(1,700/5,000)
NFT10,000개
https://esp.stapleverse.xyz
Empire Staple Pigeonz / Phase1, 2

Empire Staple Pigeonz x Brands

Empire Staple Pigeonz x Creators

STAPLE PIGEON RTFKT METAPIGEON
STAPLEVERSE
Phase1-2
STAPLEVERSE
Phase3
https://stapleverse.xyz
• 단독브랜드에서 → 다수브랜드/크리에이터와의협업으로
• 피지컬현실세계경험에서 → 디지털가상세계경험으로
• 프로젝트세계관구축→ STAPLEVERSE
Staple Pigeon Brand History
브랜드영향력을가상세계로확산
1997 2021 2022 2023

STAPLEVERSE https://stapleverse.xyz

• [아바타+아이템]시스템을통해패션,푸드,아트,뮤직,디자인,토이등으로경험을확장
• 디지털과피지컬을넘나드는코-크리에이션의기회제공
• 이더리움ERC-6551표준인TokenBoundAccounts(TBA)기술적용
Stapleverse / Sapienz
https://www.stapleverse.xyz
코-크리에이션프로세스
1단계:PFPNFT를통한계정소유

2단계:NFT보유를통해독점적워크샵에참여
• [아바타+아이템]의소유로부터시작되는온/오프라인경험
• 자신의아이디어를커뮤니티및브랜드파트너와함께현실화
• 코-크리에이션의전체과정은블록체인을통해투명하게공개

3단계:워크샵참여를통해실습과멘토링의기회를획득

4단계:워크샵수료를통해학기제프로그램에선발

5단계:배움,참여,투표등의다양한과정을통해코-크리에이션에참여

6단계:전세계의분야별전문가,유명브랜드와의협업

7단계:브랜드와상품의성장에함께기여

#MagicWhiteTee Experience Challenge https://twitter.com/stapleverse/status/1678480836725964800
STAPLEVERSE presents : The Magic White Tee Experience! Follow Jeff Staple's humble beginnings & co-create the future of Neue NY
fashion with us. Get your special 'magic white tee' - your key to our first co-creation event. Design, vote, & shape the look of SAPIENZ.

https://www.fewoworld.io
• 웹3내영향력을가진아티스트Fewocious의상상속가상세계
• PaintParty를통한코-크리에이션이벤트를진행
FewoWorld / Paint Party

https://www.fewoworld.io
• 아티스트Fewocious와아디다스가협업한피지컬스니커즈컬랙션
• Fewocious의NFT홀더를대상으로스니커즈구매에대한독점적기회를제공
FewoWorld x Adidas

https://tokenbound.org
• PFPNFT를기존웹2의경험과유사한계정의개념으로사용
• 다른NFT,스테이블코인,토큰등을NFT내에보유할수있는월렛으로작동
ERC-6551 / Token Bound Accounts (TBA)
코-크리에이션을 위한온체인아이덴티티

코-크리에이션을 위한온체인아이덴티티
https://tokenbound.org
• PFPNFT를기존웹2의경험과유사한계정의개념으로사용
• 다른NFT,스테이블코인,토큰등을NFT내에보유할수있는월렛으로작동
ERC-6551 / Token Bound Accounts (TBA)

3.흐릿해지는현실과가상의경계

https://rtfkt.com
흐릿해지는현실과가상의경계
RTFKT - Next Gen Sneakers and Collectibles for the Metaverse

• 가상세계안에서활용가능한개방형아바타시스템
• 현재NIKE의웹3기반가상세계경험의중심역할을담당
• 크리에이터프로그램을통해다양한2차창작이진행중 https://clonex.rtfkt.com
CloneX / PFP NFT

https://lookbook.rtfkt.com
https://youtu.be/l98i2nB7FwE
RTFKT CloneX Forging SZN 1
• 에어포스원등의기존NIKE제품을CloneX에착용가능한디지털웨어러블로재해석
• DNA테마10가지와후디,긴팔티,반팔티,자켓,바지,양말,모자,신발등8가지의조합

• 피지컬웨어러블에내장된NFC태그를스마트폰을통해인식
• 월렛연동을통해디지털가상세계내사용및거래가능한NFT를리딤
RTFKT World Merging Chip
https://rtfkt.com/faq/rtfkt-wm-chip

4.코-크리에이션플랫폼으로의발전

• CloneXIP를활용한다양한창작활동을지원
• NFT홀더의자격을가진누구나프로그램에참여가능
CloneX Creator Program
https://creators.rtfkt.com
코-크리에이션플랫폼으로의발전

• CloneX3D모델을다운로드받아자유롭게2차창작에활용가능
• 영상,게임,AR필터,Vtuber등다양한분야의창작문화로확산중
CloneX Creator Tools
https://creators.rtfkt.com/articles/clone-tools-2-0

https://www.figma.com/file/fMDni96PjFQWIQkB4AHkrT/Clone-Tools
CloneX Creator Tools

• CloneX에착용가능한디지털웨어러블NFT
• 각NFT는마켓플레이스를통해자유롭게판매및거래가능
CREA - CloneX Wearables
https://creawearables.com

• CloneX의디자이너타카시무라카미를중심으로개최된오프라인이벤트
• 크리에이터들의다양한창작물들을직접보고경험하며함께소통
RTFKT x Takashi Murakami x Geisai Event 2023
https://opensea.io/kr/collection/rtfkt-x-tm-japan

• 게임포트나이트의개발사에픽게임즈가공개한언리얼엔진기반의에디터
• 크리에이터에의해CloneX3D모델을활용한다양한게임이제작중
Unreal Editor For Fortnite(UEFN)
https://store.epicgames.com/en-US/p/fortnite--uefn

• UnrealEditorForFortnite(UEFN)을통해구현된나이키에어포스원테마의게임
• NIKE계정과의연동을통해게임내경험에대한보상을제공
NIKE Airphoria
https://youtu.be/WScMquJ0-5o
(Island Code 2118-5342-7190)

https://youtu.be/WScMquJ0-5o
(Island Code 2118-5342-7190)
NIKE Airphoria

5.코-크리에이션을통한수익창출

• 외형,패턴,컬러,이펙트등제품구성요소별로크리에이터의중간창작물을적용
• 완성된상품의판매및거래시크리에이터에게지속적으로수익을분배
Digitalax
https://digitalax.xyz
코-크리에이션을 통한수익창출

• 크리에이터가제작한외형,패턴,컬러를코-크리에이터가조합하여NFT를발행
• 마켓플레이스내2차거래시플랫폼과크리에이터에게정해진비율로수익을분배
The Fabricant Studio
https://www.thefabricant.com

https://www.thefabricant.com
The Fabricant Studio

• 나이키가커뮤니티와함께만들어가는웹3기반코-크리에이션플랫폼
• RTFKT의NFT를기반으로본격적인웹3시장진출을실험중
NIKE .SWOOSH
https://www.swoosh.nike
https://twitter.com/dotswoosh

• 나이키의해리티지를커뮤니티의이야기로연결및재생산
• 커뮤니티는나이키의제품개발에참여함으로써수익을공유받는자격을얻게됨
NIKE .SWOOSH / #YourForce1, #OurForce1
https://www.swoosh.nike
https://twitter.com/dotswoosh
먼저시작하기전에여기에서콘테스트에등록.원본이미지8장으로인스타그램
게시물을통해시각적무드보드를생성.가이드라인을준수하여창작물을제작
• 슬라이드1:스토리
• 슬라이드2:분위기
• 슬라이드3:3개의키워드
• 슬라이드4:색상팔레트
• 슬라이드5:인공또는자연
• 슬라이드6:촉감이좋은것
• 슬라이드7:예상치못한것
• 슬라이드8:장소/장면/위치
당신의이야기가AIRFORCE1의역사가될수있다면어떨까요?
#YourForce1챌린지참여방법
1..SWOOSH회원은인스타그램에비주얼스토리보드를생성하여창작물을개시
2.4명의우승자는각각5,000달러를받게됨
3.나이키의디자이너와의협업을통해새로운창작물을제작
4.참여자의창작물이실제컬랙션에추가되어드롭판매될수도있음
5.코-크리에이션계약을통해창작물판매에대한로열티를받을수있음

6.제너레이티브AI시대의새로운방향성

• NVIDIAOmniverseACE(AvatarCloudEngine)를CloneX에적용
• 제너레이티브AI를통해가상세계아바타에지능과목소리를더함
RTFKT – NVIDIA GTC 2023
https://www.nvidia.com/ko-kr/geforce/news/nvidia-ace-for-games-generative-ai-npcs
제너레이티브AI시대의새로운방향성

https://inworld.ai
Inworld - The developer platform for AI characters

7.웹3를통한지속가능한거버넌스구축

https://www.triplescosmos.com
웹3를통한지속가능한거버넌스구축
• 팬들의활동과기여도에따라블록체인상의토큰을분배
• 팬들은투표참여를위해자신이보유한토큰을사용
• 투표결과에따라그룹운영상의핵심방향성이결정됨
Modhaus / TripleS

https://www.triplescosmos.com
Modhaus / TripleS

1. 모두에게주어진창의성
2. 코-크리에이션을통한창의성의확장
3. 흐릿해지는현실과가상의경계
4. 코-크리에이션플랫폼으로의발전
5. 코-크리에이션을통한수익창출
6. 제너레이티브AI시대의새로운방향성
7. 웹3를통한지속가능한거버넌스구축
정리:웹3의다음흐름을주도할코-크리이에션문화

heavenlydesigner@gmail.com
EndofDocument

2023.06.30 웹3의 다음 흐름을 주도할 코크리이에션 문화

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