3. Japanese brand,high-quality, lasting, innovation, customer focus
Electronic equipment, entertaiment
minimal design
functional
portable
entertaining
innovation
fulflling the curiosity
ground-breaking new excitement
new experience
4. Innovation, friendly environment, high class
Electronic devices
Beauty
Simple Message
Inspiring
Unique experience
Novelty
Memorization
Easy to use
Simple system
Friendly and professional service
5. Spanish brand
Clothing
Copied well-known brands, high-end clothes but low prices.
Luxurious
Fashionable
Quickly have more new products
Many iteams
Suitable for all ages
Limited products
echnical support machinery
Elagant luxury
wearing confidently “high-end” clothes but low price
Always wanted to change for better
6. easy to use, pioneer, moderate price class
phones
cheap
functional
lasting
affordable
classic design
basic needs