KONA DEEP OCEAN WATER

1. Introducing:
Deep Ocean Water: A New Category
of Premium Water
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3. Kona Deep’s 1000 Year Journey:
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4. Kona Deep – A New Category Of Premium Water
• Sourced 3,000 feet below the ocean surface in Kona Hawaii
• Naturally pure, renewable source
• Naturally rich in deep ocean electrolytes such as Potassium,
Magnesium, Chloride & Sodium for deeper hydration
o Deeply hydrating: Kona Deep found by University of Arizona medical
research dept. to rehydrate people 2x faster than bottled spring water
or a leading sports drink.
o U of A study recently published in Journal of the International Society of
Sports Nutrition
o High total dissolved solids (TDS) = 250 meets FDA definition of mineral
water
• Unlike most performance waters that add electrolytes artificially,
we add nothing in the process
o With Kona Deep, consumers no longer have to choose between purity
and performance. It’s for people who want their water to work
harder….naturally
• Consumer research shows strong purchase intent for this new
brand of premium water
o High consumer purchase intent when priced at parity to brands such as
Fiji and Evian , with purchase intent >71%
o Consumers preferred taste of Kona Deep 3:1 vs Evian and Smart Water
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5. Kona Deep Creates New Category of Premium Water
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PREMIUM WATER
Focused
primarily on
location for
purity and taste
Highly processed
water source with
artificially added
electrolytes and Ph
Deep Ocean Water
Kona Deep represents a new category of water which combines the purity
of a natural water with naturally occurring functional benefits from an
infinitely renewable source
Currently, there are two main segments of premium water:

6. Hydration Study - Results
Study Summary: University of Arizona’s medical research department conducted a human hydration study.
Participants were exposed to an exercise challenge protocol and had hydration measured at various points –
results were compared after consuming three different beverages: Kona Deep, bottled spring water, and a leading
sports drink. U of A study recently published in the Journal of the International Society of Sports Nutrition.
Findings:
 Kona Deep rehydrates you 2 times faster than leading sports drink and bottled spring water
 Kona Deep was also more effective in promoting muscle performance recovery to baseline than the leading
sports drink and spring water:
*Peak Torque Extension %’s with Standard Deviations-- Kona Deep: 93.75 +/- 7.4%, Sports: 78.9 +/- 8.9%, Spring: 86.2 +/- 12.2%
Publication: http://www.jissn.com/content/13/1/17
Notes: Rehydration rate measured as a decline in peak osmolality, compared to leading sports drink & bottled spring water; peak muscle performance tested in lower body
Kona Sports Spring
0.6
0.7
0.8
0.9
1.0
1.1 *
Relativetobaseline
Muscle Performance Recovery
75 minutes Post-Exercise
Post exercise,
those who
rehydrated with
Kona Deep were
back to 94% of
their baseline
(while those
who hydrated
with sports drink
and spring water
were only at
78% and 86%
respectively)
As recently featured in
Food Navigator:

7. Brand Update
 Launched in Hawaii in Fall ‘15
o Less than 9 months into launch, Kona Deep
widely distributed across most channels (e.g.
grocery, convenience, natural, military)
o Strong movement from launch
o Great traction in premium,
on-premise accounts (e.g. Four Seasons)
o Built suite of influencers to help grow brand in
Hawaii
 PR Buzz – creating a new category
 Successfully tested in AZ – as a result, we are
now nationwide at Sprouts
 Now launching more broadly on the mainland
with focus in the West
 Three Kroger divisions will carry Kona Deep:
o Smith’s (LIVE), Fred Meyer (Late July), QFC
(August)
 Southern California has been particularly
receptive market

8. Significant Traction in Launch Markets
Hawaii
Intermountain
Pacific Northwest
Southern Calif.

9. Kona Deep gets the word out….Comprehensive Support Plan
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Influencer
Campaign
Point of
Purchase
In-Store
Promotions
Drive Brand Awareness:
• Fitness and Wellness Experts
• Social Media
• Geo Tag Ads
• PR
Highlight Deep Hydration
• Local Events targeting
Healthy Actives
Drive Awareness and Trial
• Demos
• Contests
• Bottle Neckers
• In-Store Materials
Drive Trial
• Frequent price
promotions

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In Store Promotion – Activation and POP Support
In store
Demos
Neckers
Displays
• Regular price promotions plus sampling and POP
display support

11. Kona Deep Bottle Sizes
• Two bottle sizes:
o 1 liter bottle (12 count case)
o 500ml bottle (24 count case)