We all have data. We know that we need to use data. But how do we use data to make strategic decisions when strategy making is a primarily creative act?

1. Data,
Strategy,
and Authenticity:
a love story
Kendra Clarke
kendra@clarkwithane.com
most socials: itsclarkwithane
23 September 2016
Lesbians Who Tech Summit: New York

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“All data is necessarily history.
Big data doesn’t tell us what a
person could do. It tells us
what a person is likely to do.”
Douglas Rushkoff

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predict possible
futures

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identify likely
futures

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optimize toward
desired futures

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Data itself is value neutral;
it won’t give you the answers.

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strategy imagines
futures

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DATA
Forecasts
Optimizations
Tests
STRATEGY
Innovation
Planning
Big Leaps

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Deductive v. Inductive

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How do we build
innovative futures
with data?

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Analyzing
+
Imagining

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Create
anti-disciplinary
teams
1.

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Get cozy with
grey space
2.

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Maybe we have
data-strategists?
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Data Strategy

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Thank you.
Kendra
(kendra@clarkwithane.com)