The CMO Survey - Highlights and Insights Report - Spring 2024
You tube
1.
2.
3. “When we started this company a
few years ago, we never expected
to be here,” says Hurley. “It’s
interesting how this simple idea,
improving our own video
experience online, turned into
this.”
6. They understood that
timing was everything,
and that if they did not
take advantage of the
changing times,
somebody else would.
Editor's Notes
The online video experience before YouTube was poor for users. But thanks to Chen & Hurley no longer did you have to have their technological savvy nor the patience of the Dalai Lama to watch a video online. They created an unbeatable user experience in YouTube, which kept people coming back for more.
Have you ever want to see a re-run of your favorite show that is not aired on t.v anymore? Well YouTube was succeeding because it was making those available to the public, popular, but hard-to-find video clips and more…
YouTube did not just grow to become the virtual monster that it is today. It’s viral growth was a result of its ability to take advantage of the growing popularity of social networking - easily being able to host YouTube videos on any webpage or blog.
YouTube was not just about sharing videos online. What made YouTube so successful was Hurley and Chen’s ability to take advantage of the time.
From day one of YouTube, they have reaffirmed their commitment to creating the best possible experience for their users! Even where that came at the expense of their revenues.
