The media is a vital tool for media enhancement. You must understand how the media works in order for the media to work for you.

1. Using Media to Grow Your Business
Kelvin Kizito
Fast Lane Communications (U) Ltd.
December 17, 2014

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Meet Kelvin Kizito

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You must understand how
media works in order to
make the media work for
you.

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Key Platforms

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Print Media
Key Learning Point: You need to proactively seek out relationships with influential
members of the print media.

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Electronic Media
Key Learning Point: Present yourself as an expert and tell a story, make it personable
and relatable.

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Digital Media
Key Learning Point: Digital media is a highly effective way to
professionally represent your brand and values.

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Social Media
Key Learning Point: Social media is a
free and effective way to garner
attention for philanthropic initiatives.
You can raise your personal and
corporate brands significantly.

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Recap
You must understand how media works in order to
make the media work for you.
Print - You need to proactively seek out relationships with influential members
of the print media.
Electronic - Present yourself as an expert and tell a story, make it personable
and relatable.
Digital - A well designed web presence gives an instant sense of professional
credibility.
Social Media - Free, offers rapid scalability at virtually no cost. As an SME or
charity you can leverage social media to great effect.

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Q&A