Insights report for Loyola Athletics - MARK 311 Final Deliverable

1. T E A M D I S C O D A N C E R
I n s i g h t s R e p o r t
P r e p a r e d F o r
L O Y O L A
A T H L E T I C S
D e l i v e r e d b y

2. Insights & Recommendations
MDO: What can Loyola
Athletics do to increase
overall attendance at their
athletic events.

3. R O # 1 T O D E T E R M I N E W H A T K E E P S
S P E C T A T O R S F R O M A T T E N D I N G L O Y O L A
A T H L E T I C G A M E S
80% of respondents said they have been to a Loyola Athletic
game, but out of the 20% who have not attended, the reason
that kept them from attending the game was that it was not
convenient for them to attend.
Based on these findings it is suggested that Loyola
Athletics continue to focus on marketing to the students
and spectators who are located close to campus.

4. R O # 2 : T O I N V E S T I G A T E W H O I S E X P O S E D T O
L O Y O L A A T H L E T I C A D V E R T I S I N G
Based on these results, it is recommended
that Loyola Athletics focus all of their
marketing on students, as advertising off
campus is not worth it based on the cost
benefit analysis. Loyola Students
89%
Alumni
4%
Parents
2%
Other
5%
Out of the
82%
of survey participants
exposed to advertising

5. R O # 3 : T O A N A L Y Z E T H E R E T E N T I O N R A T E
O F S T U D E N T S A T T E N D I N G A T H L E T I C
E V E N T S
B a s e d o n t h i s e v i d e n c e , i t i s s u g g e s t e d t h a t
i n o r d e r t o r e t a i n t h e m o s t s t u d e n t s a s
p o s s i b l e , L o y o l a A t h l e t i c s s h o u l d f o c u s o n
c r e a t i n g s o c i a l e v e n t s s u r r o u n d i n g t h e g a m e s
s u c h a s t a i l g a t e s , f r e e f o o d , a n d f u n
a c t i v i t i e s d u r i n g t i m e o u t s a n d h a l f t i m e t o
m a k e t h e g a m e s m o r e e n t e r t a i n i n g a n d f u n .
68%
of students
view athletic
events as a
social event
25%
of students
view them as a time
to show school
spirit
82%
of students
have attended a
Loyola Athletic
event

6. R O # 4 : T O I N V E S T I G A T E T H E B E S T O U T L E T T O
P R O M O T E L O Y O L A G A M E S T O S P E C T A T O R S
Loyola athletics should advertise on
Lakeshore campus and place a large
focus on their social media presence
82% of respondents believe
advertisements should be posted on
Lakeshore campus.
68% of respondents believe social media
is the most effective way to get
information to students.

7. R O # 5 : T O I N V E S T I G A T E W H I C H
P R O M O T I O N A L A C T I V I T E S B R I N G I N T H E
L A R G E S T C R O W D S
Based on the research, promotions are effective and reach a
wide range of students. The most effective promotions are
free food followed by apparel give-aways. Therefore, it is
advised that Loyola Athletics focus their efforts on doing
Free Food promotions in order to appeal to the largest
amount of students.
75%
motivated by
free apparel
76%
are aware of
promotions that
occur at games
82.9%
motivated by
free food

8. L I M I T A T I O N S T O R E S E A R C H
Unfortunately, in every research process there are
limitations at play that allow for the possibility for
errors. Here are the limitations Team Disco Dancer
came across.
Differing
mood states,
fatigue levels,
and time
pressures
Varied
interview
atmospheres
that can
influence
responses
Blind-Spot
Bias not
recognizing
personal
inherent
biases

9. W O R K S C I T E D
Koenig, Emily C. Find Market Research Companies, Facilities, Jobs, Articles,
More, 6 Feb. 2017, www.quirks.com/articles/methodologies-for-2017.
Patton, Brooke, et al. “5 Pitfalls in Quantitative Research and How to Avoid
Them.” GutCheck, 14 June 2017, www.gutcheckit.com/blog/5-pitfalls-
quantitative-research-avoid/?utm_content=link.
Patton, Brooke, et al. “3 Lessons Fantasy Football Can Teach You About Good
Research.” GutCheck, 2 Feb. 2017, www.gutcheckit.com/blog/3-lessons-fantasy-
football-can-teach-good-research/?utm_content=link.
Staff, Quirk's. “Tips for Communicating MR Insights Using Storytelling.” Find
Market Research Companies, Facilities, Jobs, Articles, More, 17 Jan. 2017,
www.quirks.com/articles/tips-for-communicating-mr-insights-using-
storytelling.
Pieper, Ellen. “WhatEveryone Needs to Know about Sampling.” Find Market
Research Companies, Facilities, Jobs, Articles, More, 13 Jan. 2017,
www.quirks.com/articles/what-everyone-needs-to-know-about-sampling.

10. T E A M D I S C O
D A N C E R .
E V A N F U N K
https://www.linkedin.com/in/evan
-funk-70199aa8/
D E N A K O G I O N I S
https://www.linkedin.com/in/d
enakogionis/
M A R I S S A P A N A R E S E
https://www.linkedin.com/in/
marissa-panarese-b18772123/
K E L S E Y P O W E L L
https://www.linkedin.com/in/k
elseyromapowell/
Team Disco Dancer plans to
present to you timely,
accurate, effective, and
professional data that can be
interpreted in a way that is
easy to understand and apply
to your company. We plan to
complete effective research to
discover the root of the
problem in order to
provide Loyola Athletics with
the best plan for what steps to
take next moving forward.