The document discusses the 'Rewind' concept aimed at bridging the technological gap between generations, specifically targeting older individuals who own smart TVs but do not utilize their full potential. It highlights a scenario where a younger person curates videos for an older relative to enhance their viewing experience, promoting European video heritage. Potential applications for 'Rewind' include education, museums, and businesses.

1. EuropeanaTV Pilot
Waag Society, Amsterdam
November 21st, 2014

2. ReWind target
Older generation owns SmartTV but does not use full (on
demand) potential. Younger generation, more technological
savvy, can navigate and curate videos for the older generation.

3. ReWind concept
Granddad watches current live TV event
(Olympics) and remembers past events.
He opens ReWind on his SmartTV.
His son, next to him on the sofa, opens
the app on his smartphone and starts
selecting videos for granddad to watch,
and pushes them to the TV.

4. ReWind tagline
Connecting generations through
European video heritage

5. ReWind wireframes: SmartTV

6. ReWind wireframes: SmartTV

7. ReWind wireframes: SmartTV

8. ReWind wireframes: SmartTV

9. ReWind wireframes: SmartTV

10. ReWind wireframes: Smartphone

11. ReWind wireframes: Smartphone

12. ReWind wireframes: Smartphone

13. ReWind demo

14. ReWind market launch
Possible scenarios:
- Education
- Museums
- Business