Knowing the identity of your business is the core of any marketing strategy. A clear identity builds trust, answers questions, and helps companies make decisions.

1. Kickstreet
Keith Henry
Keith@kickstreet.com
Name is King
How to create a strong
identity

2. Overview
Why is identity important?

3. Identity
Vision will help your business
reveal its true identity.

4. Why does your company exist?
Identity

5. Identity
What are your core values?

6. Identity
Checkout the video that revitalized Apple

7. What are your standards?
Identity

8. People buy from businesses they can
relate to.
Identity

9. Identity
Everyone on earth is looking to express who
they are.

10. Image
People make buying decisions based
on their emotions.

11. How can you relate to someone if you don’t
know who you are?
Identity

12. Identity
Don’t try to be all things to all
people.

13. Identity
Be consistent in everything you do
across all mediums.

14. Identity
Not being consistent with your identity and
image can lead to marketing blunders.

15. Identity
You could increase your customer base by
targeting people who believe what your
company believes.

16. Identity
Goodwill =
Intangible asset
A clear identity leads to
trust.

17. keith@kickstreet.com
Contact Info

18. Stay Informed
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