A general outline of Project Recycling and our goals

1. IMPROVE
RECYCLING
RATES
IN
THAILAND
VIA
BIN
DESIGNS
THAT
SUIT
LOCAL
BEHAVIOURS
&
ENHANCED
COLLECTION
SYSTEMS

2. To
Implement
an
Economically
Sustainable
&
Locally
Structured
Recycling
Collection
System
via
the
Informal
Sector
First
Year
Only:
Budget:
US$150,000+
for
Feasibility,
Project
Design
&
Beta
Testing
• Design
recycling
bins
that
suit
the
Thai
urban
environment:
• Key
partner:
Faculty
of
Industrial
Design
-­‐ Suan Sunandha Rajabhat University
&
TBA
• Design
more
efficient
collection
systems:
• Key
partner:
Koln
International
School
of
Design:
Service
Design.
Budget
pays:
Research,
Design
Materials,
Project
Manager
Salary,
Project
Manager
Assistant,
Design
Workshops/Mentoring
with
Thai
Design
Professionals,
Systems
Analyst,
Miscellaneous
Expenses

3. All
Donations
in
Thailand
are
Tax
Deductable
Our
partnership
with
Suan Sunandha
Rajabhat University
enables
the
Keep
Thailand
Beautiful
/
Project
Recycle
Thailand
to
provide
tax
deductions
of
200%

4. Packaging
Co’s
Waste
Sources
Household
Informal
Sector:
Sa
Leng*
Low
Status
High
Status
Recycling
Depots
Soi
Formal
Sector
BMA
/
Local
Government
Collection
Formal
Sector
Govt /
BMAMedium
Status
All
Other
Businesses
Manufacturers
Hotels,
Resorts
C-­‐Stores
Industry
Waste
District
Not
part
of
our
scope
of
works
Waste
Collection
Waste
Processing
*Sa
Leng:
Thai
word
for
scavenger

5. PART
1
THE
MECHANICS
OF
RECYCLING
THE
PROBLEM

6. The
green
and
yellow
bins
suit
western
countries
but
are
impractical
for
use
here
in
Thailand.
In
addition
the
collection
system
fails
as
can
be
noted
by
overflowing
trash,
requiring
manual
separation
by
the
Sa
Leng or
it
just
ends
up
in
landfill.

7. NO
STRUCTURED
RECYCLING
COLLECTION
SYSTEM
WITHIN
THE
INFORMAL
SECTOR
Many
microsystems
in
place
that
create
organised
chaos
The
problem
may
seem
overwhelming
to
fix
Recycling
collection
has
been
encouraged
as
a
free
for
all
The
Saleng may
feel
they
cannot
make
change
or
organise
themselves
MOST
BIN
DESIGNS
DO
NOT
SUIT
THE
THAI
URBAN
LANDSCAPE
80%
of
all
recycling
is
collected
within
the
informal
sector
&
most
people
don’t
trust
the
Sa
Leng
Each
individual
business
or
home
decides
for
themselves
what,
when
&
how
to
recycle
Actual
education
on
recycled
is
very
limited
While
there
are
calls
for
a
recycling
system,
the
government
remains
silent
on
regulation

8. SEASONAL
VARIABLES
AFFECT
RECYCLING
COLLECTION
RATES
Jan DecJuly
20%
50%
Current
rates
of
recycling
100%
Wet
season,
recycling
rates
decline
Projection
after
3
years

9. CURRENT
RECYCLING
PRACTICES
CAN
BE
LUCK
&
OPPORTUNITY

10. Our
approach
is
to
work
from
the
bottom-­‐up
What
others
think
are
the
problems
ü Whilst
many
see
education
as
the
main
issue,
education
alone
without
a
structured
waste
collection
program
will
not
work.
ü Whilst
industry
believes
government
regulation
is
one
answer,
that
too
will
be
difficult
to
enforce
unless
there
is
a
structured
collection
program
in
place
More
materials
can
be
recycled
if
there
are
both
better
bin
designs
for
behaviour
change
and
a
structured
collection
system.

11. PART
2
THE
MECHANICS
OF
RECYCLING
THE
SOLUTION

12. ü Increase
recycling
from
20%
to
50%
within
10
years
– not
just
the
easy
recyclables…
ü Put
a
recycling
bin
in
every
household,
business
and
light
industry
in
Thailand…
ü Which
will
reduce
landfill
ü Increase
incomes
for
all
those
who
buy
and
sell
recycling
materials
(including
households)
ü Support
government
regulation
ü Government
regulations
can
be
implemented
within
an
existing
workable
system
and
the
Sa
Leng
are
not
marginalised
even
further.
Our
Aim

13. The
Numbers
20.6
million
households
1.6
million
businesses
(Source:
National
Statistic
Office,
2010)
Except
there
may
be
up
to
5
million
businesses
once
we
count
the
informal
economy

14. How?
1st Year:
New
Bin
Designs
&
Improved
Local
Collection
Systems
2nd Year:
The
Execution
-­‐ Four
Pilot
Projects
3rd Year
– Education,
Nation-­‐wide
Roll-­‐
out

15. “Design isn’t about
objects,
it’s about every day
decisions”Quote by Anon Pairot,Thaidesigner

16. 1st Year
Designs
-­‐ Bin
and
Collection
Systems
üCollaborate
with
University
Design
Faculties
to
research,
design
and
test
prototypes
of
bin
designs
that
suit
the
Thai
residential
and
SME
sector.
üThe
Industrial
Design
Faculty
of
Suan
Sunandha
Rajabhat
University
will
manage
residential
designs
ü 2nd University
will
manage
Light
Industry
and
Convenience
Stores
üAlongside
the
new
bin
designs,
acceptance
testing
of
a
structured
collection
system
will
be
conducted
with
a
select
group
of
Sa
Leng
within
the
trial
area.
Here
we
can
also
ascertain
what
of
support
systems
need
to
be
put
into
place
for
the
Sa
Leng

17. Awareness
and
communication
channels
ü Create
brand
-­‐ “Keep
Thailand
Beautiful”
ü Create
website
– www.keepthailandbeautiful.org
ü Establish
social
media
platforms
ü Newsletter
ü Create
logo
To establish an easily identifiable wholly Thai program to
enable education, branding, website, pamphlets & recycling
containersin later stages.
1st Year

18. Identify
&
Build
in
Support
Systems
ü Develop
new
business
models
as
incentive
for
the
Sa
Leng
to
drive
the
change
• Bring
in
NGO’s
and
other
organisations
to
educate
the
Sa
Leng
ü Identify
new
work
opportunities
for
the
Sa
Leng
• By
virtue
of
a
structured
collection
system
some
Sa
Leng may
need
to
be
transitioned
to
other
new
work
opportunities
that
will
arise.
1st Year

19. These images show how local residents in Petchburi, a town approximately 160km south of
Bangkok, have used old paint containers for the Sa Leng to collect recycling materials in a more
efficient way.
Thai’s
want
to
recycle
yet
structure
is
the
key

20. PART
3
THE
MECHANICS
OF
RECYCLING
THE
EXECUTION

21. The
Sa
Leng
will
be
the
agents
of
change
in
this
project
No.
1

22. They
will
create,
build
and
operate
the
recycling
of
trash
as
a
business
with
a
territory,
assets
&
a
customer
base.
No.
2

23. They
will
offer
their
customers
a
choice
of
recycling
containers
according
to
their
customer’s
circumstances
&
requirements.
No.
3

24. The
Sa
Leng
will
educate
(it
is
called
marketing),
their
customers
in
order
to
grow
their
business.
No.
4

25. • Second
Year:
• 4
Pilot
Projects
Estimated
Budget
($200K):
Small
Business
Educators,
Systems
Analyst,
Project
Manager
salary,
Project
Manager
Assistant,
Website,
Miscellaneous
Expenses
• Third
Year:
Budget:
To
be
decided
Based
on
Outcomes
of
1st Year
Funded
Project:

26. Acceptance
of
the
goal
of
establishing
a
structured
recycling
program
Via
Pilot
Projects
2nd Year:
Acceptance
Testing

27. 2nd Year:
#1
Pilot
Project
Micro
pilot
project
Acceptance
Testing
within
3
~
5
streets
Duration:
3-­‐months

28. Expand
&
Scale
Up
Acceptance
Testing
within
3
~
5
city
blocks
Duration:
3-­‐months
2nd Year:
#2
Pilot
Project

29. Convenience
Stores
• Convenience
Stores,
light
industry,
street
stalls
and
SME’s
present
their
own
unique
set
of
problems
• One
corporate
partner
-­‐
Leadership
from
industry
Duration:
3-­‐months
2nd Year:
#3
Pilot
Project

30. Expand
&
Scale
Up
Select
one
district
to
ensure
scale
is
practical
and
workable
Duration:
3-­‐months
2nd Year:
#4
Pilot
Project

31. 3rd Year:
Integration,
Education
&
Miscellaneous
STAGE
3

32. Setting
the
Foundations
for
a
Nation-­‐wide
Recycling
Program
Connecting
Communities

33. Ubon
Ratchathani
Udoni
Thani
Kanchanburi
Songkhla
Surat
Thani
Chiang
Mai
Hat
Thai

34. The
image
part
with
Th
e
Th
e
Th
e
Th
e
Th
e
DTAC
Internet
Web
Server
Applications
Approver
/
Admin
SMS
Voice
Message
Interactive
Voice
Portal
Th
e
Information
Collection
and
Distribution
System:
DTAC
1.1
1.2
2.1
2.2
3
4.1
5
4.2 6
4.3
7

35. On-­‐going
Support
Continuous
Validation
3rd Year:
Integration,
Education
&
Miscellaneous

36. WHERE
DO
WE
START?

37. If
I
could
wish
for
something,
I
would
wish
for
neither
wealth
nor
power,
but
the
passion
for
possibility.
I
would
wish
only
for
an
eye
which,
eternally
young
eternally
burns
with
the
longing
to
see
possibility
…Soren Kierkegaard