3. What is Kanso?
• Kanso (簡素) Simplicity or elimination of
clutter. Things are expressed in a plain,
simple, natural manner.
• Reminds us to think not in terms of
decoration but in terms of clarity, a kind
of clarity that may be achieved through
omission or exclusion of the non-
essential.
The Japanese aesthetic is a set of ancient ideals that include wabi (transient and stark beauty), sabi (the
beauty of natural patina and aging), and yūgen (profound grace and subtlety). Wabi and sabi refers to a
mindful approach to everyday life. In Zen philosophy there are seven aesthetic principles for achieving Wabi-
Sabi.
5. Entrepreneur Challenges
• FOCUS: Many important things to focus
on to start or grow business e.g Product,
Technology, Investors, Funding, Sales, HR
etc.
• BANDWIDTH: Bandwidth gets stretched
due to multiple things to manage.
• TIME: Time is always short.
• KNOWLEDGE: Right knowledge of
marketing.
Understand the importance and need for Marketing.
Don’t know where to start and how to start.
Confused on the right methodology.
6. Introducing Kanso Consulting?
• Kanso Consulting is a Marketing-as-a-Service (MaaS) firm
with an objective to help support your business with a simple
and effective Marketing Outreach Program.
• We break down the clutter and help you to target the right
audiences delivering effective RoI.
• We can be your Virtual CMO (vCMO) managing your
marketing function while you focus on technology, research,
sales, business development and other aspects of your
organisation.
• Kanso Consulting can be your Outsourced Marketing Partner.
9. Customer
Understanding
Objective
Setting
Gap
Analysis
State of
Business Recommend Execution
Data
Collection
Phase
Target Audience
Identification
Segmentation
Analysis
Market Analysis
Competitive
Analysis
Understand
Objectives
Corporate goals
and objectives
Marketing goals
and objectives
Alignment
Identify Gaps
Identify gaps in
execution.
Identify current
gaps in
planning, vision
and objectives.
Current
State
SWOT
Analysis
Marketing
Audit
Asset audit
Execution &
Results audit
Blueprint
Strategic
Marketing
Blueprint
Recommendat-
ions on
execution
elements
Implement
Execute various
elements of the
plan.
Work with
ecosystem
partners for
flawless
execution
Measure & Review
Measure achievement against set metrics. Review achievement.
Revamp execution plans, if needed
PHASE 1: COGS PHASE 2: REM
11. Doon Consulting
Doon Consulting is a leading Demand Generation & Marketing Services Firm based in Gurgaon.
The firm specialises in Lead Generation activities for medium and enterprise organisations,
primarily in the IT segment.
CHALLENGE
Business Development
New Customer Acquisition
SHORT TERM
PROJECT
Revamped the corporate deck.
Introduced Doon to a set of new customers.
Helped Doon acquire 5 new customers in a span of 3
months.
12. Ezytruk Solutions
Ezytruk is a stealth mode start-up working on the concept of aggregation platform for goods
transport both intra- and inter-city. They hope to be the Uber for Trucks and Goods in India.
CHALLENGE
Branding.
Segmentation.
Go-to-Market
SHORT TERM
PROJECT
Designed the logo for Ezytruk.
Delivered four sets of Presentation decks – Corporate,
Investor, Shipper & Carrier.
Worked on a complete segmentation strategy for Ezytruk.
Delivered an 8-page Go-To-Market Strategy Document for
Ezytruk.
13. Instasafe Technologies
Instasafe Technologies is a 3-yr old start-up in the Cloud Security space. Their flagship products
help organisations to cater to their secure access and web security issues in a simple opex based
cloud model.
CHALLENGE
Manage the complete marketing function for the
organisation.
RETAINER
vCMO model.
Website re-design, content creation & curation.
Email campaign design, creation & execution.
Primary market research.
Collateral content, design and creation.
Event management.
Speaker at events.
……..etc
15. Brainchild of Kaushal Veluri, a 20+ yr industry veteran with Sales,
Marketing & Channel background.
Worked in 3M, Oracle, IBM, Citrix with a stint in BuyAsOne.com (a
start-up way back in 2000)
Expertise & complete understanding of B2B marketing.
Combination of creativity,
out-of-the-box thinking,
process oriented approach
and agility.
An effective ecosystem of
players to support all tactical
and executional aspects of
marketing.
Simplify Marketing.
Consumable. Scalable. Customised.
Know what to do, how to do, when to do!
