1. Katie Mould
Film Trailer Questionnaire
I am conducting this questionnaire to find out your interests in film trailers and what you
would like to see in certain genres of trailer.
1. Please state your gender (circle one)
Male Female
2. What is your age? (circle one)
18 & Under 19 - 24 25 - 34 35 - 39 40-49 50+
3. How often do you visit the cinema? (circle one)
More than once a week Once a week Fortnightly Monthly
Other (please state) _____________________________________________
4. What factors make you want to see a film? (circle one)
Trailers Adverts Interviews Posters The Actors
Other (please state) _____________________________________________
5. If a trailer is long and shows more footage are you more or less likely to
watch it in the cinema? (circle one)
More Likely Less Likely Not Affected
6. Do you prefer more dialogue or more music in film trailers? (circle one)
Music Dialogue Bit of Both Not Affected
7. What is your ideal viewing time for watching film trailers? (circle one)
1 minute or less 1 - 2 minutes 2 minutes +
8. Is the text and font important in a film trailer? (circle one)
Yes No Not Bothered
9. Do you think that the text and font can give important information about
the film? (circle one)
Yes No Sometimes
10. What do you think is the best way to advertise a film? (circle one)
Posters Adverts Billboards Trailers
Other (please state) _____________________________________________
11. What is your favourite genre of film? (circle no more than 2)
Action Drama Romance Horror Thriller
Comedy Sci - Fi Other __________________________________
12. What sub-genre do you prefer? (circle one)

2. Katie Mould
Biopics Chick Flicks Mystery Disaster
Fantasy Rom Com Superhero Supernatural
Other ________________________________________________________
13.What do you expect to see when you watch a film trailer?
(circle as many as applicable)
Basic Plot Release Dates Cast Film Title
Other _______________________________________________________
14. Do you think that voice-overs in a film trailer are effective? (circle one)
Yes No Not Affected
15. What is your favourite drama film? (circle one)
The Godfather Titanic The Shawshank Redemption
Forrest Gump The Notebook A Clockwork Orange
Other _______________________________________________________
16. How often do you watch drama films? (circle one)
Once a week + Fortnightly Monthly
Other (please state) ____________________________________________
17. What is it about drama films that appeals to you? (circle as many as
applicable)
Storyline Locations Actors Effects Emotion
Other ________________________________________________________
18. Would you rather go to the cinema or wait until the DVD comes out?
Visit Cinema Wait for DVD Not Bothered
Ancillary Questions
1. Which film poster do you think looks the best?
No. 1 No. 2 No. 3 No. 4 None
2. Give reasons for the above answer.
________________________________________________________________________
________________________________________________________________________
3. Do you ever buy film magazines?
Yes No Sometimes

3. Katie Mould
4. If no, why do you not tend to purchase film magazines?
________________________________________________________________________
________________________________________________________________________
Thank you for taking the time to complete this questionnaire. :)