Discovery produce high quality factual programming about extraordinary people, places, and stories to connect with audiences around the world. They have 21 international brands broadcasting in over 170 countries in 35 languages, reaching 269 million households and 926 million subscribers. Discovery Networks provides commercial opportunities across their TV and digital channels to advertise through sponsorships, standard spots, and branded content.

1. COMMERCIAL OPPORTUNITIES - ON AIR
As the world’s leading factual entertainment network, Discovery
produce ground-breaking, high quality programming:
extraordinary people, extraordinary places and extraordinary
stories. Discovery Networks is a brand with strong opportunities
to communicate and connect with the hearts and minds of our
audiences.
MARKETS:
US
UK
EMEA
Asia-Pacific
Latin America/U.S. Hispanic
TV AD SALES CONTACTS
Kathy Toher: International Advertising Sales +44 (0) 208 811 4314
email: international_adsales@discovery-europe.com
American Chopper
Born Survivor: Bear Grylls
Deadliest Catch
Dirty Jobs
Future Weapons
How It’s Made
Mythbusters
Prototype This
Time Warp
Whale Wars
GENDER: 56% Male
44% Female
DEMOGRAPHIC: 65% ABC1
AGE: 53% 18-44
HOUSEHOLD INCOME: 54% $70k
CHILDREN IN HH: 49%
AT-A-GLANCE
INTERNATIONAL REACH - ON AIR
REACH:
Discovery Channel 46% 476m
Animal Planet 41% 428m
Discovery Science 26% 217m
Travel & Living 16% 70m
Other 22% 58m
KEY PROPERTIES
AUDIENCE PROFILE
21 International Brands, 115 networks, over
170 countries
In 35 languages
269 Million Households across the world
926 million cumulative subscribers
BRANDS
Programme/Time slot/Channel Sponsorship
Sponsored Promotions
Standard Spot Advertising
Competition Spots
Programming or Commercial Vignettes
Ad Funded Programmes/Branded
Content
Marketing & PR Activity
International Licensing
Digital/Online Activity (digital solutions overleaf)
CUSTOM CLIENT INTEGRATED SOLUTIONS

2. DIGITAL MEDIA AD SALES CONTACTS
General Enquiries: Digital Ad Sales: Tel: +44 208 811 3507 / 4089
Ad Operations: Tel: +44 208 811 3572
email: international_adsales@discovery-europe.com
AT-A-GLANCE
PARTNER SITES:
OTHER CHANNELS & SPECIAL INITIATIVES
BRANDED CHANNELS:
DiscoveryTV
Ink
DMAX.de Motor
DMAX.de Fishing
1.5m You Tube video starts per mth (global traffic)
BANNER OR
LEADERBOARD
DIGITAL MEDIA AD SPECS
SKYSCRAPER
MPU
HOCKEY STICK
(DMAX.DE ONLY)
PRE / MID / POST ROLL
468 X 60 OR
728 X 90
120 X 600 OR
160 X 600
300 X 250
160 X 600 +
728 X 90
560 X 420 OR
640 X 360
MONTHLY PERFORMANCE ON INTERNATIONAL
SITES*:
121.9m Page views
7.3m Unique visitors
9.7m video views
32.2m iTunes downloads
*Omniture, May 2009
(figures exclude traffic to US discovery.com site)
DISCOVERY NETWORKS INTERNATIONAL
MEDIA TRAFFIC PERFORMANCE*
COMMERCIAL OPPORTUNITIES - DIGITAL
CATEGORIES:
Adventure, Turbo, Science and Technology, Crime, People,
Mysteries, Natural World, and History
DISCOVERY DIGITAL MARKETS:
United Kingdom
EMEA
USA
South America
INTERNATIONAL REACH - DIGITAL
Emerging Markets
Middle East & Africa
Asia & Australia
Online integrated branding, video, expert
generated content, show updates, exclusives,
mobile, interactives, newsletters, competitions
(with data capture), custom microsites,
exclusive online series, games, podcasts.
DIGITAL BRANDING OPPORTUITIES
8.7m Page views
2.6m Unique visitors
(global traffic)
3.3m Page views
864,000 Unique visitors
(UK traffic)