4. 3) What does its soft power capacity
allow Japan to do in the future?
5. 4) How would I envision Japan’s soft
power this decade?
• Phase 1 (1945-1950s): inactive/reserved
• Phase 2 (1960s-1980s): “Japanese uniqueness”
• Phase 3 (1990s-2010s): ”global commons”
• Phase 4 (2020s-): “liberal international order”
“collaborative public diplomacy”
6.
7. 5) What are the challenges?
• Rise of “sharp power” and “deep fake”
• Backlash against ”liberal” values and “international”
engagement
• Old institutional culture
• Aging & shrinking population