SEO Instruments in ATG

1. SEO in ATG
Kate Semizhon

2. Agenda
 SEO Repository: SEO
Tags
 Sitemaps
 SEF URLs

3. SEO REPOSITORY

4. DEMO

5. DEMO

6. /atg/seo/SEORepository

7. Rendering SEO Tags on Pages
<dsp:droplet name="/atg/dynamo/droplet/RQLQueryRange">
<dsp:param name="repository" value="/atg/seo/SEORepository" />
<dsp:param name="itemDescriptor" value="SEOTags" />
<dsp:param name="howMany" value="1" />
<dsp:param name="mykey" value="featured" />
<dsp:param name="queryRQL" value="key = :mykey" />
<dsp:oparam name="output">
<title><dsp:valueof param="element.title"/></title>
<dsp:getvalueof var="description" param="element.description"/>
<dsp:getvalueof var="keywords" param="element.keywords"/>
<meta name="description" content="${description}" />
<meta name="keywords" content="${keywords}"/>
</dsp:output>
</dsp:droplet>

8. Rendering SEO Tags on Pages
<dsp:droplet name="/atg/dynamo/droplet/RQLQueryRange">
<dsp:param name="repository"
value="/atg/seo/SEORepository" />
<dsp:param name="itemDescriptor" value="SEOTags" />
<dsp:param name="howMany" value="1" />
<dsp:param name="pageURL"
bean="/OriginatingRequest.servletPath" />
<dsp:param name="queryRQL" value="key = :pageURL" />
...
</dsp:droplet>

9. SITE MAP

11. Siteindex.xml

13. Steps of creating site maps
SitemapGeneratorService creates sitemaps
stores in
SitemapRepository
SitemapWriterService
writes out the
actual XML files

14. Ways to invoke sitegeneration
run automatically
run automatically after a CA deployment
invoking them manually

15. SitemapGeneratorService

16. SitemapGeneratorService
$class=atg.sitemap.SitemapGeneratorService
$scope=global
schedule=calendar * * . . 1 .
scheduler=/atg/dynamo/service/Scheduler
clientLockManager=/atg/dynamo/service/ClientLockManager
lockName=SitemapGeneratorService
sitemapGenerators=
/atg/sitemap/ProductSitemapGenerator,
/atg/sitemap/CategorySitemapGenerator,
/atg/sitemap/StaticSitemapGenerator
sitemapIndexGenerator=/atg/sitemap/SitemapIndexGenerator
sitemapRepository=/atg/sitemap/SitemapRepository
sitemapPropertiesManager=/atg/sitemap/SitemapPropertiesManager
sitemapTools=/atg/sitemap/SitemapTools
maxUrlsPerSitemap=10000
maxSitemapSize=5000000

17. SitemapGeneratorService

18. ProductSitemapGenerator
# /atg/sitemap/ProductSitemapGenerator.properties
$class=atg.commerce.sitemap.CatalogSitemapGenerator
sitemapFilePrefix=productSitemap
changeFrequency=weekly
# Type of repository item to retrieve
itemDescriptorName=product

19. CategorySitemapGenerator
#/atg/sitemap/CategorySitemapGenerator.propertie
s
$class=atg.commerce.sitemap.CatalogSitemapGenera
tor
changeFrequency=weekly
sitemapFilePrefix=categorySitemap
# Type of repository item to retrieve
itemDescriptorName=category

20. StaticSitemapGenerator
# atg/sitemap/StaticSitemapGenerator.properties
$class=atg.sitemap.StaticSitemapGenerator
sitemapFilePrefix=staticSitemap
# List of static pages
staticPages=index.jsp,
browse/whatsNew.jsp,
browse/asSeenIn.jsp,
browse/featureGlossary.jsp

21. SitemapWriterService
# /atg/sitemap/SitemapWriterService.properties
$class=atg.sitemap.SitemapWriterService
$scope=global
# The directory where an application's war is
located
warDir^=/atg/sitemap/SitemapGeneratorService.warDir

22. SEF URLS

23. SEF URLs
/mystore/product.jsp?prodId=prod1002&catId=cat234
/mystore/Q33+UltraMountain/Mountain+Bikes

24. URL Generating
Item
Link
Template
Mapper
Direct
Template
SEF URL
Maps item to
template
Droplet with
element id as
parameter
URL converter

25. CatalogItemLink
<dsp:droplet name="CatalogItemLink">
<dsp:param name="item" param="childCategory"/>
<dsp:oparam name="output">
<%-- Create link for subcategory --%>
<dsp:a page="${url}">
<dsp:valueof param="childCategory.displayName"/>
</dsp:a>
</dsp:oparam>
</dsp:droplet>

26. CatalogItemLink
# /atg/repository/seo/CatalogItemLink.properties
$class=atg.repository.seo.ItemLink
# Map of UrlTemplateMapper components by item
descriptor name for this droplet
itemDescriptorNameToMapperMap=
product=/atg/repository/seo/ProductTemplateMappe
r,
category=/atg/repository/seo/CategoryTemplateMap
per
# Default parameter values
defaultRepository=/atg/commerce/catalog/ProductC
atalog
defaultItemDescriptorName=product

27. CategoryTemplateMapper
#/atg/repository/seo/CategoryTemplateMapper.propertie
s
$class=atg.repository.seo.UrlTemplateMapperImpl
# List of UrlTemplate component names
templates=
/atg/repository/seo/CategoryIndirectTemplate
# Default template to use if no match in list above
defaultTemplate=/atg/repository/seo/CategoryDirectTem
plate

28. CategoryDirectTemplate
#/atg/repository/seo/CategoryDirectTemplate.prop
erties
$class=atg.repository.seo.DirectUrlTemplate
# Url template format
urlTemplateFormat={item.template.url,encode=fals
e}?categoryId={item.id}

29. URLTemplate

30. URL parsing
JumpServlet Template ATG URL

31. JumpServlet
<servlet>
<servlet-name>MappedJumpServlet</servlet-name>
<servlet-class>atg.repository.seo.MappedJumpServlet</servlet-class>
<init-param>
<param-name>jumpServlet</param-name>
<param-value>ctx:dynamo:/atg/repository/seo/JumpServlet</param-
value>
</init-param>
</servlet>
<servlet-mapping>
<servlet-name>MappedJumpServlet</servlet-name>
<url-pattern>/jump/*</url-pattern>
</servlet-mapping>

32. Thanks!