Color plays an important role in setting the tone and mood in music videos. It can be used to draw focus, represent character traits, show changes in the story, and signify different emotions. For example, the music video for "Despacito" uses many brightly colored houses to create a lively atmosphere and suggest a close-knit community. Specific colors like red, pink, yellow, and blue can symbolize things like passion, femininity, optimism, and calmness. The document provides examples of how colors are used in popular music videos to subtly influence the audience's feelings and interpretation of the video.

1. COLOUR IN A MUSIC
VIDEO

2. COLOUR
• Colour can do many different things in a music video. It can
• Draw focus to significant details – This helps the audience to focus on one particular thing. It
also helps them to understand the story better as what it is focused on will play a key part in the
story.
• Set the tone of the movie – This helps the audience to have a better understanding of the music
video. It gives the audience an idea of the mood and atmosphere.
• Represent character traits and more – This helps the audience to identify different characters
and tell them apart from others. There are specific things that always happen when they are
there.
• Show changes or arcs in the story – This helps the audience to follow the story better. Colour
helps the story to flow better as it clearly signifies where the story changes.

5. MULTI-COLOURED
The music video ‘Despactio’ by Luis
Fonsi is a good example of a music
video that uses lots of different
colours. This picture from the music
video shows lots of different
coloured houses. These house all
look very different and stand out.
The different colours make it look
un organised and out of place. It is
a shanty town. The different colours
attract the audiences eye and
evokes different emotions. The type
of houses suggests that it is in apoor but warm country. The houses are all different shapes and sizes and mostly made of metal. The
blues stand out most creating a feel and calmness and trust. This makes the audience think that the
people living in these houses are a close community.

6. RED
• The colour red has many
different meanings. These are
• Anger
• passion,
• rage,
• desire,
• excitement,
• energy,
• speed,
• strength,
• power,
• heat,
• love,
• aggression,
• danger,
• fire,
• blood,
• war,
• violence
The colour red can be subtle thing to
make the audience feel or think
something. It can change the mood
or atmosphere of the video. A good
example of a music video that uses
the colour red is ‘Red’ by Taylor Swift.
The colour red represents strength
and power.

7. PINK
• The colour pink can signify
many different things. These
are:
• love,
• innocence,
• healthy,
• happy,
• content,
• romantic,
• charming,
• playfulness,
• soft,
• delicate,
• feminine
The colour pink is usually used in music videos as
the colour of clothing. Pink is often associated
with girls and give a more feminine look to a
music video. Pink is ’the colour of 2016’, it gives a
warmer look to the music video. A good example
of this is ‘Slow Hands’ by Naill Horan. The colour
pink is used in this song as a special effect. A pink
light is shone onto the audience making them
stand out from the rest of the video which is
mostly black and white.

8. YELLOW
• The colour yellow can have many
different meanings. These are:
• wisdom,
• knowledge,
• relaxation,
• joy,
• happiness,
• optimism,
• idealism,
• imagination,
• hope,
• sunshine,
• summer,
• dishonesty,
• cowardice,
• betrayal,
• jealousy,
• covetousness,
• deceit,
• illness,
• hazard
The colour yellow can be subtly added to a
music video to evoke a feeling or thought
from the audience. It can change the mood
or atmosphere of the video. A good example
of a music video that uses the colour yellow
is ‘There's nothing holding me back’ by
Shawn Mendes. The colour yellow in this
music video represents the dishonesty of the
people in the car.

9. ORANGE
• The colour orange can signify many
different things. These could be:
• humor,
• energy,
• balance,
• warmth,
• enthusiasm,
• vibrant,
• expansive,
• flamboyant
The colour orange can be used as part of a
background colour. The colour is often
associated with sunsets and can make the
audience feel calm. A good example of a
music video that uses the colour orange is
‘Stay the Night’ by James Blunt. The colour
orange is used in the sunset and represents
warmth and enthusiasm.

10. GREEN
• The colour green can have lots different
meanings. These can be:
• healing,
• soothing,
• perseverance,
• tenacity,
• self-awareness,
• proud,
• unchanging nature,
• environment,
• healthy,
• good luck,
• renewal,
• youth,
• vigour,
• spring,
• generosity,
• fertility,
• jealousy,
• inexperience,
• envy
• adventure
The colour green is often associated with
nature and adventure and can make the
audience feel young again. It can add to the
mood or atmosphere of the video. A good
example of a music video that uses the
colour green is ‘Castle on the Hill’ by Ed
Sheeran. The colour green is used in this
video to represent unchanging nature and
adventure. This is also supported b the
words of the song.

11. BLUE
• The colour blue can signify lots of different things.
These are:
• faith,
• spirituality,
• contentment,
• loyalty,
• fulfillment peace,
• tranquility,
• calm,
• stability,
• harmony,
• unity,
• trust,
• truth,
• confidence,
• conservatism,
• security,
• cleanliness,
• order,
• sky,
• water,
• cold,
• technology,
• depression
The colour blue is often associated with the
sea or the sky. This colour can subtly make
the audience feel or think something. It can
add to the mood or atmosphere of the
video by usually creating a calm feeling. A
good example of a music video that uses the
colour blue is ‘Remember I Told You” by
Nick Jonas. The colour blue in this music
video represents confidence of the singer.
The colour is added as a special effect.

12. PURPLE/VIOLET
• The colours purple and violet can have
many different meanings. These are:
• erotic,
• royalty,
• nobility,
• spirituality,
• ceremony,
• mysterious,
• transformation,
• wisdom,
• enlightenment,
• cruelty,
• arrogance,
• mourning,
• power,
• sensitive,
• Intimacy
• calm
The colours purple and violet can used be
subtle thing to make the audience feel or
think something. It can really change the
mood or atmosphere of the video. A good
example of a music video that uses the
colours purple and violet is ‘Cool for the
Summer’ by Demi Lovato. In this video the
color purple represents calmness and
mystery.

13. BROWN
• The colour brown can signify
different things. These are:
• materialistic,
• sensation,
• earth,
• home,
• outdoors,
• reliability,
• comfort,
• endurance,
• stability,
• simplicity
The colour brown can often be associated
with the outdoors and autumn, this can be
used subtly to show the time of year it is and
the weather. It can add to the mood or
atmosphere of the video. A good example of
a music video that uses the colour brown is
‘Counting Stars’ by OneRepublic. The colour
brown is used in the music video to represent
materialistic things.

14. BLACK
• The colour black can have many different.
These are:
• no,
• power,
• sexuality,
• sophistication,
• formality,
• elegance,
• wealth,
• mystery,
• fear,
• anonymity,
• unhappiness,
• depth,
• style,
• evil,
• sadness,
• remorse,
• anger
The colour black can be subtle thing to
make the audience feel or think something.
It can change the mood or atmosphere of
the video. A good example of a music video
that uses the colour black is ‘Attention’ by
Charlie Puth. The colour black in this music
video represents the power and control he
has. This is emphasised by the fact that he is
stood over a city.

15. WHITE
• The colour white can signify many different
things. These can be:
• Yes,
• protection,
• love,
• reverence,
• purity,
• simplicity,
• cleanliness,
• peace,
• precision,
• innocence,
• youth,
• birth,
• winter,
• snow,
• good,
• sterility,
• marriage (Western
cultures),
• death (Eastern
cultures),
• cold,
• clinical,
• sterile
The colour white can be used to symbolise
winter and snow. It can make the audience
feel or think something. It can add to the
mood or atmosphere of the video. A good
example of a music video that uses the colour
white is ‘All I Want for Christmas is You’ by
Mariah Carey. The colour white represents the
snow and the season, winter. This clearly
shows the audience when and where it is set.

16. SILVER
• The colour silver can mean
many different things. These can
be:
• riches,
• glamorous,
• distinguished,
• earthy,
• natural,
• sleek,
• elegant,
• high-tech
The colour silver can be used when strong
characters are in the music video as it adds
elegance to the video. It is often used as a
costume colour to add the elegance to the
video. It can change the mood or atmosphere
of the video. A good example of a music
video that uses the colour silver is ‘This is
what You Came For’ by Calvin Harris. The
colour silver represents high tech because it
is a special light effect in the music video.

17. GOLD
• The colour gold can signify
many different things. These
are:
• precious,
• riches,
• extravagance.
• warm,
• wealth,
• prosperity,
• grandeur
The colour gold can be subtle thing as it
makes the character look wealthier as t is
often a colour used for clothes. It can
drastically change the mood or atmosphere
of the video. A good example of a music
video that uses the colour gold is ‘Gold’ by
Imagine Dragons. The colour gold makes the
artist look wealthier. It also makes the
background look warmer.