2. mw
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M
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The Concept
Communication is the basis of any successful interaction.
Whether it be written, verbal or body language, our ability
to communicate effectively is invaluable.
This is why I have used communication as a concept in the
logo for Mari Williams. Your company’s goal is essentially
to bridge the gap in communication which often leads to
conflict; whether in the home with family or in the work
place with professional colleagues.
What seems like just an arbitrary shape used to enclose
the initials “m” and “w” is actually much more than that.
Buried deep into the heart of this shape lies something we
do daily; something which separates us from the rest of the
animal kingdom. It has the power to create conflict as well
as to ensure peace.
This symbol is the quotation mark. The quotation mark
is literally used to convey conversation and its graphical
characteristics made it a beautiful starting point for
this logo.
As each iteration was made the logo slowly began to take
shape. What started as a rigidly obvious conceptual link
became something more abstract. But the concept was still
left strong.
The Colours
When colour was added an opportunity appeared for the
logo show growth. Not just growth of a person, but growth
of the conversation. The carefully chosen colours add to the
dialogue (no pun intended) and they strengthen an already
sound concept.
The two colour approach animates the growth process right
before your eyes. It depicts a ripening of ideas; a maturity
of self.

3. Mari Williams
Direct, Clear Communication
56 Random Place
Cambridge, CB1 1PT
United Kingdom
+44 (0) 1223 734 745
+44 (0) 7845 734 745
www.mariwilliams.co.uk
mari@mariwilliams.co.uk
Dear Mrs. Doe
Loruptib ustios ium voluptiore prorepro vendis magni te nis maxim conetur aut am, odi-
gent eveles verestiam voluptatior mo dest ini od quibus ratium restiat fugia nobis eatisin
velluptatur rereiunte excesedi test dit, a doloreh enieni optasperatis natibusdae nullo
velesequid mo ommoluptin nusae liam re nullatibus mo venimust aut eos vent.
Harit omnimenda veliti tempore iciassi denit aspient otaectius earum, temolent illupta
ant.
Occullam quaepudic tet ommo volore nobitius, tent quatenimus, sit que quatiur restis
rem quo dellupt atempossinum repernate nulparum quae pelibus asperfe rferit, offici ium
faciatia de solupidunt aliaestis quia sitiatiam ut ut elligenimus, abore pre eaquae voluptat
anisita corem quunt volorerum ex ea nempore sequisqui cor soluptatatio quo mo tetur,
saped magnimo luptassite delit omniaerum latemquod ex estore voluptatem ellabore
net dolori nos enis et et hariber chicidu cipsam volorempor sit et perum et erum eaquis
endion rem aborit hiciisto inihil ipsum voluptatet ullor sinveli quassin iminvel lorios ev-
elentium et eicat voluptat quatio. Magnat fugitatur sitior sin rest, qui blanis maion nonem
nonsequ idiosam rate nis modi cuptias int quidelent.
Icipsap iduntotas cus. Ut dolenie ndioren ditatenimil int moloribusae pernam andipsam
doloreh enduciis quidis et velluptur? Qui conectur? Quiatiunda sam alitatur soluptincto
ipidus.
Mari Williams
Direct, Clear Communication
56 Random Place
Cambridge, CB1 1PT
United Kingdom
How to Use
Colour
#D7E9C2
215, 233, 194
16%, 0%, 29%, 0%
Colour
#567D87
86, 125, 135
70%, 40%, 39%, 7%
Typeface
Custom (based on Futura)
Colour
White or Transparent
The letterhead and envelope are provided
as proof of concept in order to illustrate the
possibilities and flexibility of the logo.
Typefaces used are:
Futura - Name, Address, Contact
Times New Roman - Letter Content

4. +592 663 7255 www.karran.tvkarran@karran.tv