2. Specifications
Concept
Typefaces
Cochin Regular was use for the word “Employee” while
Cochin Bold was used for the word “Growth”
Employee Growth’s logo is a combination mark which
includes a symbol and a word-mark. Employee Growth
as a concept centres around professional growth using
a B2B model.
Keeping in mind the business backbone, the Employee
Growth logo makes use of simple and subtle greens
to reference nature and growth but still maintains a
professional look and feel.
Each element of this combination mark can be used
independently to maximize the efficiency of to logo.
Cricket Springtime
RGB: 176, 204, 66
Hex: B0CC42
Colours
Drowned Deep
RGB: 239, 245, 227
Hex: EFF5E3
Endor
RGB: 69, 71, 43
Hex: 45472B
EmployeeGrowth
Symbol
Colours:
Cricket Springtime
Endor
Wordmark
Colours:
Drowned Deep
Endor
Typefaces:
Cochin Regular
Cochin Bold
Combination Mark
3. EmployeeGrowth
Employee Growth
1234 House Street
City, Countty
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+44 7564 384 493
+44 7845 584 902
admin@employeegrowth.co.uk
www.employeegrowth.co.uk
EmployeeGrowthEmployee Growth
1234 House Street
City, Countty
+44 7564 384 493
+44 7845 584 902
admin@employeegrowth.co.uk
www.employeegrowth.co.uk
How to Use The Employee Growth Logo File Formats and Uses
A combination mark can be separated into both parts that
make it up; symbol and word mark. It is that feature that
makes this mark flexible. See for example the sample letter
head above where the Employee Growth logo is used in its
entirety as opposed to the business where only the symbol
is used. This can be modified and adapted to all types
of media including but not limited to websites, video,
social media, etc.
You will notice that four file formats are provided for the
Employee Growth logo: .ai, .eps, .jpg, and .png
Each one of these files have different purposes. The .AI file
is strictly for designers and commercial printers. This is the
logo in its rawest format and is to be used exclusively with
Adobe Illustrator. The .EPS file is similar to the .AI file except
it can work on other graphic processing applications.
The .JPEG and .PNG are the user friendly formats which
is optimal for any web or computer based uses. The .PNG
file features a transparent background so it can be placed
over any colour. The JPEG has a white background, so
irregardless of what colour it is placed over, it will
always have a white border.
