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Help! my logo sucks!

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Presentation for Accelawork, Indianapolis

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Help! my logo sucks!

  1. 1. Help! My Logo Sucks! July 11, 2014 @juliareich
  2. 2. 2 Help! My Logo Sucks! • 7-11-2014
  3. 3. Help! My Logo Sucks! • 7-11-2014 3
  4. 4. 4 Help! My Logo Sucks! • 7-11-2014
  5. 5. 5 Help! My Logo Sucks! • 7-11-2014 Objectives 1. Elevate your knowledge of logo design 2. Give you the ammunition you need to evaluate your logo and intelligently discuss it with others 3. Help you see if you can get away with a quick fix versus a total logo overhaul
  6. 6. 6 Help! My Logo Sucks! • 7-11-2014 Agenda • What is a logo, and why is it important to have a good one? • Anatomy of a logo • What makes good logo different from a bad logo? • What not to do when creating a logo • Before & after • Resources • Q & A
  7. 7. Help! My Logo Sucks! • 7-11-2014 7 Logo Sell sheets Voicemail message Email signature Customer Service Office/Retail Decor Brochure Name PowerPoint Presentations Sales pitch Business card Website Brand
  8. 8. 8 Help! My Logo Sucks! • 7-11-2014 Anatomy of a Logo: Icon + Type
  9. 9. 9 Help! My Logo Sucks! • 7-11-2014 Anatomy of a Logo: Icon
  10. 10. 10 Help! My Logo Sucks! • 7-11-2014 Anatomy of a Logo: Icons
  11. 11. 11 Help! My Logo Sucks! • 7-11-2014 Anatomy of a Logo: Logotypes
  12. 12. Help! My Logo Sucks! • 7-11-2014 12 BAenfaotorem ayn odf A af tLeorg o: Color RED Passion Energy Blood Strength Energy LIGHT GREEN Fresh Nature Harmony Health BROWN Calm Natural Richness Simplicity Serious Utility BLACK Authority Classic Distinctive Mystery Tradition BLUE Friendly Fun YELLOW Hope Happiness Warmth Caution PINK Femininity Innocence PURPLE Expensive Mystery Luxury Spiritual
  13. 13. Help! My Logo Sucks! • 7-11-2014 13 BAenfaotorem ayn odf A af tLeorg o: Typefaces
  14. 14. Help! My Logo Sucks! • 7-11-2014 14 BAenfaotorem ayn odf A af tLeorg o: Images
  15. 15. Help! My Logo Sucks! • 7-11-2014 15 BAenfaotorem ayn odf A af tLeorg o: Images
  16. 16. Help! My Logo Sucks! • 7-11-2014 16 BAenfaotorem ayn odf A af tLeorg o: Images Fat
  17. 17. 17 Help! My Logo Sucks! • 7-11-2014 Anatomy of a Logo: Images AFTER BEFORE
  18. 18. 18 Help! My Logo Sucks! • 7-11-2014 Anatomy of a Logo: Images
  19. 19. Help! My Logo Sucks! • 7-11-2014 19 LBoefgoore E avnadl uAaftteior n Checklist Simple Emotional Impact Memorable Personality Perfectly Executed Sophisticated Meaningful Fresh Unique Flexible
  20. 20. Help! My Logo Sucks! • 7-11-2014 20 LBoefgoore E avnadl uAaftteior n Checklist ✔ Simple ✔ ✔ Memorable Perfectly Executed
  21. 21. Help! My Logo Sucks! • 7-11-2014 21 LBoefgoore E avnadl uAaftteior n Checklist ✔ Unique
  22. 22. Help! My Logo Sucks! • 7-11-2014 22 LBoefgoore E avnadl uAaftteior n Checklist ✔ Personality
  23. 23. Help! My Logo Sucks! • 7-11-2014 23 LBoefgoore E avnadl uAaftteior n Checklist ✔ Sophisticated
  24. 24. Help! My Logo Sucks! • 7-11-2014 24 LBoefgoore E avnadl uAaftteior n Checklist Sophisticated
  25. 25. Help! My Logo Sucks! • 7-11-2014 25 LBoefgoore E avnadl uAaftteior n Checklist Fresh AFTER ✔ BEFORE
  26. 26. Help! My Logo Sucks! • 7-11-2014 26 LBoefgoore E avnadl uAaftteior n Checklist ✔ Flexible
  27. 27. Help! My Logo Sucks! • 7-11-2014 27 LBoefgoore E avnadl uAaftteior n Checklist ✔ Authentic
  28. 28. Help! My Logo Sucks! • 7-11-2014 28 BWehfoatr en oant dto A dftoe wr hen creating a logo Don't use Photoshop, Word or PowerPoint Don't use drop shadows, bevels, glows, etc Don't use more than two typefaces Don't use Comic Sans or Papyrus Don't use clip art
  29. 29. Help! My Logo Sucks! • 7-11-2014 29 EBxeafomrpel easn do fA rfetaelrl y bad logos
  30. 30. Help! My Logo Sucks! • 7-11-2014 30 Before and After & After Before
  31. 31. Help! My Logo Sucks! • 7-11-2014 31 Before a&n Adf tAefrt e(1r) AFTER BEFORE BEFORE
  32. 32. Help! My Logo Sucks! • 7-11-2014 32 Before a&n Adf tAefrt e(2r.1 ) AFTER BEFORE
  33. 33. Help! My Logo Sucks! • 7-11-2014 33 Before a&n Adf tAefrt e(2r.2 )
  34. 34. Help! My Logo Sucks! • 7-11-2014 34 Before a&n Adf tAefrt e(2r.3 )
  35. 35. Help! My Logo Sucks! • 7-11-2014 35 Before a&n Adf tAefrt e(3r.1 ) AFTER BEFORE BEFORE
  36. 36. Help! My Logo Sucks! • 7-11-2014 36 Before a&n Adf tAefrt e(3r.2 ) ✔ Flexible
  37. 37. Help! My Logo Sucks! • 7-11-2014 37 Before a&n Adf tAefrt e(4r.1 ) AFTER BEFORE
  38. 38. Help! My Logo Sucks! • 7-11-2014 38 Before a&n Adf tAefrt e(4r.2 )
  39. 39. Help! My Logo Sucks! • 7-11-2014 39 Before a&n Adf tAefrt e(5r.1 ) BEFORE
  40. 40. 40 Help! My Logo Sucks! • 7-11-2014 Before & After (5.2) NYI’s Brand PositioningBrand Assets, Brand Attributes, and ToneWarm Welcoming Authentic Personal Connections Diverse Fulfilling Peaceful Instructive Transformative Friendly OpenInformal Supportive Urban Spiritual Ethical Happiness Generosity Community Forgiving
  41. 41. 41 Help! My Logo Sucks! • 7-11-2014 Before & After (5.3) Where Hearts & Minds Awaken Peaceful Refuge Our center is calm and conducive to reflection Commitment to Diversity Members, volunteers, teachers and other supporters are an eclectic, multi-cultural group Urban Setting A Manhattan location Welcoming Atmosphere A warm, friendly and supportive community Transforming Lives Through the teaching and the practice
  42. 42. 42 Help! My Logo Sucks! • 7-11-2014 Before & After (5.4)
  43. 43. Help! My Logo Sucks! • 7-11-2014 43 Before a&n Adf tAefrt e(5r.5 ) AFTER BEFORE
  44. 44. Help! My Logo Sucks! • 7-11-2014 44 Before a&n Adf tAefrt e(5r.6 ) NEW YORK INSIG HT BR AND ID ENTITY GUID ELINES RECOMMENDED C OLORS Primary palette Secondary palette 9 Version 1.0 © New York Insight Meditation Center 2012 • Prepared by Julia Reich Design | juliareichdesign.com | 315.364.7190 Colors are one of the most important representations of a brand as they make an instant and emotional impact on the viewer. Six specific colors have been approved to represent NYI’s identity and to help establish immediate brand recognition - three in a Primary palette, and three in a secondary palette. In order to maintain the integrity of the brand, these eight colors must be used consistently across printing processes and digital display. To make this possible, the following chart has been established. • Pantone Matching System (PMS) is used for printing in spot color when color accuracy is absolutely critical. The PMS number should also be used for reference in matching colors for non-traditional applications such signage, screenprinting, embroidery, etc. • CMYK (cyan, magenta, yellow, black, or 4-color) system is used for full color printing, also known as Process printing. • RGB (red, green, blue) color system is meant specifically for screen display (ex, PowerPoint) • Hexadecimal is the web color system and is meant specifically for online use. YELLOW PMS: 130C CMYK: 0/45/100/0 RGB: 249/157/28 HEX: f99d1c GREEN PMS: 368C CMYK: 55/5/100/0 RGB: 130/186/65 HEX: 82ba41 ORANGE PMS: 144C CMYK: 0/70/90/0 RGB: 243/112/50 HEX: f37032 AQUA PMS: 326C CMYK: 75/0/40/0 RGB: 0/185/173 HEX: 00b9ad RED PMS: 201C CMYK: 0/100/70/40 RGB: 158/3/42 HEX: 9e032a BEIGE PMS: 7530C CMYK: 0/10/20/30 RGB: 189/172/154 HEX: bdac9a new york inSiGht Br and identity Guid elineS recoMMended t yPefaceS 10 Version 1.0 © New York Insight Meditation Center 2012 • Prepared by Julia Reich Design | juliareichdesign.com | 315.364.7190 Typefaces are an integral part of our visual identity. In order to maintain a consistent and easily recognizable image, the following typeface families should be used for all materials [stationery, website, newsletters, invitations, email newsletters, etc.]. Prokyon is the preferred typeface for headlines, subheads and captions. Prokyon can be purchased at http://www.dutchtypelibrary.nl/Prokyon_rdrct.html Minion is a humanist serif that is space efficient yet attractive and is the preferred typeface for body copy. Minion can be purchased at http://www.myfonts.com/fonts/linotype/minion/ DTL Prokyon Light abCDefghijkLmnoPqrsTuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 DTL Prokyon Medium abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 DTL Prokyon Bold aBcdefGhijklMnoPqrStuvwXyz abcdefghijklmnopqrstuvwxyz 0123456789 Minion Book ABCDEFGHIJklMNOPqRSTUVWxYz abcdefghijklmnopqrstuvwxyz 0123456789 Minion Bold aBCdefGHijKlMnoPqRStuvwxYz abcdefghijklmnopqrstuvwxyz 0123456789
  45. 45. Help! My Logo Sucks! • 7-11-2014 45 Before a&n Adf tAefrt e(5r.7 )
  46. 46. Help! My Logo Sucks! • 7-11-2014 46 Resources (1) www.logolounge.com www.underconsideration.com/brandnew
  47. 47. 47 Help! My Logo Sucks! • 7-11-2014 Resources (2) www.skillshare.com www.bamagazine.com
  48. 48. 48 Help! My Logo Sucks! • 7-11-2014 What will be your next step?
  49. 49. 49 Help! My Logo Sucks! • 7-11-2014 Thank You! julia@stonesoupcreative.com facebook.com/stonesoupcreative 212.721.9764 www.stonesoupcreative.com

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