The plan for the comprehensive competitor and customer database.

1. Database Project
2010
Wealth
Unearthed

2. Database Structure
• The Database will be cube based and viewed in Panorama

3. Global
Africa
South
Africa
DRC
Australasia
Australia
New
Zealand
Middle East India
Europe
Turkey
Czeck
Austria
United
Kingdom
North America
United
States
Canada
Mexico
South America
Chile
Brazil
Asia
China
Russia
Kazakstan
Explosive companies by Region
Database Structure (Drill Down)

4. Explosive Products listed by components
Database Structure (Drill Down)
Products
Commodity
Chemicals
Ammonium
Nitrate
Nitric acid
ANSol
Initiating
system
components
Detonators
Delay limits
Shocktube
Safety fuse
ignitor cord
Blasting
Products
Blasting
agents
Bulk
explosives

5. ‘Drill Down’ on “Blasting Products”
Database Structure (Drill Down)
Blasting Products
Blasting Agents
Ammoinum
Nitrate
ANFO
Blends
Bulk Explosives
Surface
Underground
Packaged Exploisves
Watergels
Emulsions
Nitroglycerin
Detonator Assemblies
Pyrotechnics
Shocktube
electric dets
electronic
dets
Boosters/det cords

6. ISEE Explosive Product classification
Database Structure (Drill Down)
Explosive
Low
Explosive
High
Explosive
Dynamite
Straight
Dynamite
Ammonia
Dynamite
Gelatin
Dynamite
Straight
Gelatin
Ammonia
Gelatin
Semi
Gelatin
Binary
Explosive
Blasting
Agent
ANFO
Blends
Emulsion
Explosive
Water gel
Explosive
Slurry
Explosive
Cast
booster

7. Explosive Companies
Database Structure (Drill Down)
Company X
Measure
Tonnes
produced
Tonnes
Sold
Revenue
Estimated
profit
People
count
Entity
Head Office
Sales Office
Distribution
Factory
On Site
service op

8. Competitor Information
Database Structure (Drill Down)
AUSTIN POWDER - US LOCATIONS
Address Contact number Type
Employees
(est) Annual Sales (est)
Alternative
est Notes
conservative
estimate
450 Goldview Road, Asheville, NC (828) 645-4291 Branch 12 $2.5 to 5 million $2,500,000.00
101 Forest Dr, Knightdale, NC (919) 266-4334 Branch 6 $1 to 2.5 million $1,000,000.00
372 Ernest Smith Rd, Denton, NC (336) 859-5127 Branch 8 $5 to 10 million $5,000,000.00
4411 Oakcliffe Rd, Greensboro, NC (336) 676-0028 Branch 1 $2.5 to 5 million $2,500,000.00
25800 Science Park Drive
Cleveland, Ohio (216)-464-2400 HQ 70
420 Powder Plant Road, Mc Arthur,
OH (740) 596-5286 Plant 225 $50 to 100 million
Red diamond
plant $5,000,000.00
74200 Edwards Rd, St Clairsville,
OH (740) 968-1555 Branch 2
$500,000 to $1
million $160,000* $160,000.00
3518 Township Road 142, Findlay,
OH (419) 299-3347 Branch 24 $10 to 20 million $10,000,000.00
2615 E Highway 66, Elk City, OK (580) 225-2850 Branch 2 $130,000 $130,000.00
3122 N Mingo Valley Expv, Tulsa,
OK (918) 835-9244 Branch 8 $5 to 10 million $200,000* $5,000,000.00

9. Database Structure (Drill Down)
Orica investor information

10. Competitor locations
Dyno &
Austin
US
footprint

11. Competitor locations
Austin
‘Red
diamond’
plant
Mc Arthur,
Ohio

12. Competitor locations
Dyno
‘St Helens’
Ammonium
Nitrate
plant
Deer
Island,
Oregon

13. Competitor locations
Orica
Kooragang
Island
Ammonium
Nitrate
Plant,
NSW,
Australia

14. View detailed competitor information.
View explosive industry as a whole
Enable strategic decisions
Push AEL to No. 3 . . . And higher
How will the database help AEL?

15. Thank you
Thank You