Presented at the ATD-RTA ID SIG, January 20, 2015

1. MEMORABLE PRESENTATIONS
Karen Marsh, M.Ed., Instructional Designer
ID SIG, ATD-RTA, January 22, 2015

3. Storytelling: Emotional “glue” that connects
the audience to the message
Engages All Senses
Audience Becomes the Hero
Relates Our Story to Their Experiences

4. Analogies present information in a way that
is already familiar and relatable to the audience’s
personal experiences
“X is like Y”
. . .and you have previous experience with “Y”

5. Visuals: We are ALL Visual Learners!
Retention increases from 10% to 65% when visuals are used!
(John Medina, Brain Science (2009)

6. Examples Make the Abstract Real
Which is more memorable?

7. Repetition: The more you hear or see it,
the more real it becomes for you!

8. S A V E R + 1 (Bonus)
Use Humor and Novelty to Get (or Keep) their Attention!

9. • http://theelearningcoach.com/elearning2-0/why-you-need-to-use-storytelling-for-learning/
For More Information:
• http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-
is-the-most-powerful-way-to-activate-our-brains
• http://elearnmag.acm.org/featured.cfm?aid=2038641
• Duarte, Nancy, Resonate: Present Visual Stories that Transform
Audiences (2010)