<ul><ul><li>6 key attributes of a successful message </li></ul></ul>S - SIMPLICITY U – UNEXPECTED C - CONCRETE C – CREDIBLE E – EMOTIONAL S – STORY TELLING S – SIMPLICITY (AGAIN)
SIMPLICITY How do we create ideas that are simple yet profound?
“ Comprehensive community building naturally lends itself to a return-on-investment rationale that can be modeled, drawing on existing practice. A factor constraining the flow of resources to CCIs is that funders must often resort to targeting or categorical requirements in grant making to ensure accountability.”
UNEXPECTED How do we get our audience to pay attention – and stay interested to give you time to get your message across?
Use surprise Generate Interest Make them curious
STORIES How do we get people to act on our ideas?
6 Word Story For Sale Baby Shoes Never Worn Teenage Mothers Passing exams Changing Lives
Present Future Positive Negative TIME STATE OPPORTUNITY VISION CRISIS RISK WHERE DOES YOUR STORY SIT? ½ price ARVs for next 2 years 55m AIDS Orphans by 2015 Child dies every 2 seconds Malaria net distribution – reduce no. of cases by x%
STORIES Make sure you portray your cause not your organisation