2. What is media?
•Media refers to the combination
of physical objects used to
communicate.
•It also refers to any physical
object used to communicate
media messages.
3. What is media?
•Media are a source of credible
information in which contents
are provided through an
editorial process determined by
journalistic values.
4. What is information?
•Information is data that have been
collected, processed and
interpreted so that they can be
presented in a useable form
(UNESCO).
•Information is ‘what reaches man’s
consciousness and contributes to
his knowledge’ (Blokdjik and
Blokdijk, 1987)
7. What is media literacy?
•“Media literacy emphasizes the ability to
understand media functions, evaluate how
those functions are performed and to
rationally engage with media for self-
expression.”
-UNESCO MIL
8. What are the key outcomes of
media literacy?
•Understand the role and functions of media in
democratic societies
•Understand the conditions under which media can
fulfill their functions
•Critically evaluate media content in the light of media
functions
•Engage with media for self-expression and democratic
participation
•Review skills (including ICTs) needed to produce
user-generated content
9. What is information literacy?
•“Information literacy is a set of individual
competencies needed to identify, evaluate and
use information in the most ethical, efficient
and effective way across all domains,
occupations and professions”
-UNESCO MIL
10. What are the key outcomes of
information literacy?
•Define and articulate information needs
•Locate and access information
•Assess information
•Organize information
•Make ethical use of information
•Communicate information
•Use ICT skills for information processing
11. What is technology literacy?
•Technology literacy is the ability of an individual,
working independently and with others, to
responsibly, appropriately and effectively use
technology tools to access, manage, integrate, evaluate,
create and communicate information (Montgomery
Schools, nd).
•The ability to use digital technology, communication
tools or networks to locate, evaluate, use and create
information (University of Illinois, 2008).
12. What are the key outcomes of
technology literacy?
•Accommodate and cope with rapid and
continuous technological change
•Generate creative and innovative solutions for
technological problems
•Act through technological knowledge both
effectively and efficiently
•Assess technology and its involvement with
the human lifeworld judiciously
13. What is media and information
literacy?
•Media and information literacy emphasizes
the development of enquiry-based skills and
the ability to engage meaningfully with media
and information channels in whatever form
and technologies they are using.
14. Terminologies Used Around the
World
•Media literacy
•Information literacy
•Freedom of expression and information literacy
•Library literacy
•News literacy
•Computer literacy
•Internet literacy
•Digital literacy
•Cinema literacy
•Games literacy
•Television literacy, advertising literacy
15.
16. What are the similarities and
differences of media literacy,
information literacy, and
technology literacy?
25. Performance Task
• Your class will be divided into groups of five members
each.
• You will film a vlog about media and information literacy.
• Your vlog should be uploaded in YouTube and advertised
on Facebook.
• The group with the most likes (on the Facebook posting of
the video) shall incur 2 points*.
• The group with the most shares (in Facebook) shall,
likewise, incur 2 points*.
*extra points will be added on your total quarterly
assessment grade
