2. Culture is a people’s way of life ,their design
for living, their way of coping with their
biological, physical and social environment.
It consists of learned, patterned
assumptions(worldview), concepts and
behavior, plus the resulting artifacts(material
goods)
For eg:- Indian ,Japanese,Chinese,Thai,etc.
3. When interaction between two different
culture is called as cross cultural
communication
It is going on from ancient time but new
dimensions are found as means of
communication are improving.
Knowledge for other culture is increased.
For eg:- Chinese interact with Indian for
business purpose.
4. Language
Social environment
Traditional values
Interacting skills
Different literature
5. In North America the “okay” gesture is used
as a way of saying things are going well,
while in many other cultures it can be
considered rude or obscene. In England the
word pants means “underwear.” People in
England use the word trousers for what in
North America is known as “pants.” Local
understandings like these make aspects of
living in another culture tricky. An innocent
remark or a gesture on your part can result
in a breakdown in communication. It is easy
to know about the material products of a
particular country (e.g., food, music,
clothing),
6. Internationalization promises a sequence of
advantages ranging from new customer to
low cost or high quality resources,
synergizes, spread risk, learning,
opportunities for innovation and higher
revenues and profit.
E.g.: Through addition and more diverse
customer.
7. Practice flexibility, the more choice you have
in the different ways you can communicate,
the more effective you will in
communication.
Eye contact
Gestures
Time
Gifts
Space
Touch
8. As different country has different culture so
different communication are required to
different countries.
For eg People of Japan use more more
gesture in their communication
American use more verbal communciation
