2. • A pop-up is appears in front of a website
• The pop-up occurs when a user attempts to leave the page. It
is like a banner advert however it is more intrusive
• When a Pop-up appears it makes the user interact with it
before they can proceed
• The most intrusive pop-ups also include more adverts after
being closed which essentially makes the user interact with
the advert as they want them to.
3. • A pop-up will always include the name of the company
and the product if it is needed
• It will also include a offer that the company is offering if
there is one
